At its very core, everything about sales relies on relationship management. While it’s common for businesses to send out pre-printed, computer-generated business cards to their clients each year, you need a way to stand out from the rest. We’re going to use the FullContact Card Reader to help you turn a stack of business cards into a great relationship for the new year.
Let’s begin by cleaning up that stack of business cards that you’ve been collecting all year. Download the FullContact Card Reader and scan them in to your Salesforce account. We’ll even give you 10 free cards just to get started.
Now here’s the great part – Instead of having to spend time cleaning up that address information and making sure that everything is correct, we’ve had real live people do that for you. So the information that you scan will end up in Salesforce exactly as it should have.
Export Salesforce to MailLift
There’s a really slick service called MailLift that has an API a lot like we do here at FullContact. They use real people to hand write greeting cards and then send them on your behalf. Salesforce has a MailLift integration built right in, so you can easily create a drip campaign that sends personally-written cards instead of just another cold email.
From what we’re seeing, the integration is there and just waiting for you to use it. Sure, it’s going to cost you a few bucks, but there’s a pretty huge potential return on that investment.
This is the question that I’ve seen discussed most often, and I think that the idea of relationship building sums it up best. It may not be your writing, or even your signature, but there’s absolutely a bond of trust that can be built upon a handwritten letter. Instead of another lackadaisical campaign, wanting desperately for the human touch, you can instead send a svelte card while still residing comfortably within the confines of the systems that you already use.
So go forth and do great things. Make 2014 the year that you turn business cards into greeting cards. Chances are, your business will thank you for it.
Image: Richard Moross via Flickr