Web app developers struggle to understand exactly who their users and customers are. In addition, there are very few lightweight, ‘non-clunky’ solutions to communicate directly with individual users and track the relationship over time. To solve this problem, developers often end up writing custom code or integrating with fairly expensive CRM platforms such as Salesforce. This burns precious development cycles and never quite solves the problem.

Enter Intercom. Intercom is a lightweight CRM for web app developers. (more…)