API Evangelist Used FullContact to Segment Customers Based Upon Rich Social Data

External Customer Segmentation - allowing your customers to categorize their users by social profile information, in order to engage them using the right channels and message content.

API Evangelist Performs Landscape Analysis

Who is API Evangelist? He is Kin Lane, and he runs apievangelist.com — one of the best websites about APIs.

As a paid service, Kin also consults with software companies on how to best strategically engage with software developers as part of the company’s sales funnel. He performs landscape analysis on groups of software developers to help companies make the right decisions to grow their product.

API Evangelist Needed Complete Social Data on Developers

Kin needed a way to quickly obtain complete social data on different groups of software developers that his customers were targeting, including LinkedIn, Facebook, and Twitter information. He knew that some groups didn’t want to receive emails directly, so it was important to know on which social networks these developers were active. Kin also needed to know the geographic concentrations of these developers, since he was advising companies on which markets to target and where to plan Hackathons and other developer-related events.

FullContact Helped API Evangelist Segment Developers

FullContact delivers complete social profiles in real-time on these software developers, so Kin’s automated analysis tools can immediately process the information. As a result, Kin can provide timely and accurate strategic analysis to his customers. Kin also uses these complete social profiles to performs manual analysis on specific, highly influential groups of developers.

FullContact’s API documentation, developer portal, and pricing are great. It helps you immediately understand the value - even a non-developer can come in and see how the method works.

Kin Lane, API Evangelist

If you, like Kin Lane, want the ability to quickly and systematically segment customers for your clients, FullContact has the data you need!

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