Archive for August, 2015

CRM Contact Data not included

Contacts Not Included: How to More Easily Build Your Contact Data Asset

Every business wants better customer relationships, but how much effort should you expect to put into collecting and managing the data you need to fully connect with customers? There are a lot of good companies selling contact management, big data, and CRM solutions to help make your customer relationships better, but those solutions can be…

TAKEN. Starring your contacts.

Imagine receiving a notification that your personal contact information has been taken hostage. As your contacts wait to be rescued, you wonder if they are suffering as they sit helplessly in some lonely data center. Unfortunately for your address book, you’re not Liam Neeson. What do you do? Recently LinkedIn removed the ability for users…

Be awesome with customer experience

Use Big Contact Data to Make Your Company Awesome at Customer Experience

I like to shop at small businesses because I like the customer experience. I get treated like a local and I like the way that feels. That feeling doesn’t come from the fact that small business owners know me personally. The feeling comes from the fact that small businesses have control. My entire customer experience…

5 Metrics to Help Assess Customer Experience

Customer experience control is table stakes for today’s successful brands, and companies need to come to grips with the fact that you can’t manage what you can’t measure. A sound strategy for assessing customer experience and creating organizational excellence needs to begin at the top. CEOs, CMOs, CROs, and those in charge of CRM analytics and…