[Webinar Recap] Identity Resolution: The Power to Fully Connect with Customers

In a recent webinar, FullContact’s Rick Porter and featured guest Joe Stanhope, VP & Principal Analyst with Forrester Research, shared how smart marketers are tapping into the wellspring of data using identity resolution. Identity resolution is a data management process through which disparate customer data sets and fragments are unified into complete identities, creating a full profile of each customer. This allows seamless communication with your customers across various channels.