John Arnold
John Arnold

Posts by John:

What Marketers Need to Know About Application Programming Interfaces (APIs)

When I was in college studying marketing, the textbooks tried to teach me that marketing is more about understanding people and less about understanding technology and data. That’s still true. If your marketing stack is highly sophisticated and your messages aren’t reaching people emotionally, you won’t see an ROI on your technology investments. That being…

Networking Tips for Big Events

The FullContact team attends a lot of events, and connecting with awesome people through events has fueled a lot of our growth over the years. So a few folks from FullContact will be in San Francisco next week for the big (in fact, HUGE) Dreamforce event. For four days, Salesforce’s annual event takes over the…

How Marketers Can Pass Better Leads to Sales Using Contact Data

I’m happy to say that the marketing and sales teams at FullContact work together as a team and see ourselves as partners in revenue growth. But marketing and sales departments at some companies operate in silos or even have an adversarial relationship. One major cause of a sales and marketing disconnect is the way in…