It’s the era of relationship-based selling…and relationships in general. Web 2.0 may have brought everything into one place, but ironically the world seemed a bit more disjointed. Building rapport is the first step to engaging in a relationship, and S. Anthony Iannarino has some amazing tips on helping you to break through the ice.
CRMs have gotten simpler over the years. But no matter what the CRM, it can’t work effectively if there’s bad data.
There’s an incredible article this week from the folks over at The Next Web that tackles a difficult subject – The future of API design. Written by Netflix’s Daniel Jacobson, the piece delves into perhaps the deepest of questions for API creators – Who is the primary audience for the API, and how can you optimize for them?
The folks over at Marketo have put together a great blog post this week that focuses on keeping the data in your CRM clean. They list 5 steps, which should all be relatively easy, but almost all of them rely on you using the right tools for the job.
How sometimes it can pay for your company to just shut up and let the silence do the talking.
There’s an interesting conundrum about those people who want to be entrepreneurs – They need skills that you simply can’t learn. You’re either born with them, or you’ll go through life wondering why you weren’t.
There’s a great piece this week from the folks over at Intercom that talks about the timeline that you have for turning a lead into a paying customer. While it does cover some of the basics that we all should know by now, there’s some in-depth discussion that’s definitely worth your time to read. In the article, Alan O’Rourke goes into the conversion metrics for many of your favorite companies like Twitter and Dropbox.
This week, there’s an incredible article in Inc. that will only take you about 90 seconds to read. It talks about three things that a great leader should never say, and it’s especially poignant because chances are that you’ve said at least one of them in the past.
Productivity isn’t necessarily about getting more done. It’s also about doing less to accomplish more.
Can we get people to stop using business cards by simply refusing to use them ourselves? Survey says…no.