According to recent stats, 90% of major CPG brands recently lost market share. Over half of these legacy brands also experienced revenue declines. These losses come at the hands of more nimble, ‘digital native’ brands that are exploiting unmet product niches, direct-to-customer business models and more customer-centric marketing playbooks that include social insights.
Imagine receiving a notification that your personal contact information has been taken hostage. As your contacts wait to be rescued, you wonder if they are suffering as they sit helplessly in some lonely data center. Unfortunately for your address book, you’re not Liam Neeson. What do you do? Recently LinkedIn removed the ability for users…
I believe in the value of a good network, and I know that success in life is all about people. Today, my personal and professional network is amazing and growing more valuable to me every day. But, I didn’t get to the point of having a valuable network by networking. This is how it happened and…
Ad blindness has become an epidemic, so advertising has become ever more invasive. But advertisers, marketers and salespeople need to bear one major fact in mind – If you’re not adding value, you’re just interrupting.
Of all of the topics that I see, LinkedIn and its practices has to be one of the most pervasive. On any given day you can find someone praising the platform while another person tears it apart. It is, perhaps, one of the most polarizing topics in the world of contacts and relationships. With over 300 million registered users worldwide, the chances of these conversations changing are pretty slim.
Attentive.ly is a social media marketing platform that focuses on the data that drives conversions, instead of just conversations. As we discussed in a post last week, the real value of social media is that it’s a source of data. But when you combine that data with the tools that you’re already using, you find yourself with a massively powerful platform.
It’s been an interesting week around the FullContact office. We believe pretty heavily in the power of social data. So when a post comes around that challenges the tenets of social marketing, we sit up and notice.