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‘Startups’ Posts from FullContact

What Makes a Great Onboarding Experience?

You’ve built a product, you’re pretty sure that it’s great. But every time that people sign up, they abandon it within minutes. Chances are good that you have a terrible onboarding process. But to learn how to fix it, you have to first gain a better understanding of what onboarding is and, perhaps more importantly, what it is not.

Finding Your Brand Voice

You’ve built a great product, you’re gathering interest and gaining customers. But finding the right way to talk to current and potential customers is one area where many companies just don’t excel.

Ask why 5 times

Don’t Sweat the Small Stuff: Track Less to Know More

“Measure everything.”

I will be far more surprised if you’ve not heard this edict than if you have. Every time you hear someone talk about their company, be it to friends, investors or anyone else, those measurements get regurgitated en masse. But which metrics actually matter, and which ones exist to look good on paper?

Ask why 5 times

Don't Sweat the Small Stuff: Track Less to Know More

“Measure everything.”

I will be far more surprised if you’ve not heard this edict than if you have. Every time you hear someone talk about their company, be it to friends, investors or anyone else, those measurements get regurgitated en masse. But which metrics actually matter, and which ones exist to look good on paper?

How to manage remote teams

How to Hire and Manage Your Remote Teams

Over the past 18 months, we’ve found a unique challenge here at FullContact. We’ve gone from a team of 20-something, all located in an office in Denver, to a team of nearly 40 with a second office in Latvia, a Content Director in Nashville and a potential executive hire out of San Francisco. We’re truly becoming a distributed team, and we’ve learned a few things along the way that we’d like to share with you.

How to handle angry customers

How to Manage Your Angriest Customers

A few years ago, David Cohen told us to “just fix people’s contacts” and we’d have a business. Turns out that he was right. But things are never quite as simple as a distilled quote. We’ve had our share of problems, and with those problems has come our share of angry customers. Finding out how to turn an angry customer into a lifelong, happy customer is something that we work hard toward perfecting every day.

Who Owns Tech Support

Who Owns Tech Support Anyway?

You’re building a company. You’ve got a product. But shit breaks. You need people to handle tech support. First, when it’s just the founders in a garage, you all handle tech support. Then when you’re a little bigger, the whole team chips in. With a little bit of luck, at some point, you’ll grow to have a dedicated team to support technical issues.

Your customers are lying

Your Customers Are Lying To You…Learn From Them

Lies, damned lies…and your customers. If you’ve ever watched an episode of House, M.D. then chances are good that you’ve heard Hugh Laurie’s character Gregory House tell his partners that “everybody lies”. The same is true in business.

Avoid Product Management Pitfalls

Stop Thinking Like a Product Manager

As a product owner, you’re intimately familiar with every part of your app. Unfortunately that means that you’re too freaking smart for your own good. There are some huge pitfalls that come from knowing too much, so sometimes it’s best to start by forgetting what you already know.