Using the analogy of a CrossFit workout, HubSpot wrote an interesting blog post the other day about how you can improve your marketing through a daily regimen of basic tasks. One of the items on their list was to scrub your email list. Just like many of the exercises in a good CrossFit workout, this one is on HubSpot’s list because it is highly productive–but also very hard. Scrubbing email lists is basically the 8-Count Burpee workout of the marketing world: amazingly useful but will leave you hating the sadistic jerk who made you do it. And, if you don’t know what an 8-Count Burpees are…trust me, they suck.
We’ve previously written about how Contactually can help you manage your inbox, but, in this case, the task is more about ensuring you have a good list of complete contacts to begin with. Scrubbing your contact list is an invaluable task, but what happens when your marketing contact list is thousands of emails long? Or even when your personal contact list has several hundred or more contacts and you don’t want to take the time to clean it out?
That’s where we come in.
Scrubbing email contact lists is our wheelhouse. In short time, our Person API and address book app do what a team of humans could do in thousands of hours of painstaking research. Plus, our technology does a lot of identity resolution, verification, and high-level math that a human can’t do. The end result is that you will have a complete list of full contacts, including additional public information that you didn’t have in the first place, such as Facebook URLs and Twitter handles. Then you can take HubSpot’s other advice and work your marketing magic, or use your new complete contact list to improve your networking.