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5 Big Wins For Your Marketing, Sales and Support Teams with New Integration

Written By:
Kelsey Anderson

Your CRM holds the key to managing prospect and customer information for closing more deals and accelerating the sales cycle. When you enrich your customer data with intelligence from FullContact, you gain a complete view of your customer that makes segmentation, personalization, and prioritization even more effective.

That’s why FullContact and Agile CRM have partnered— to provide customers the best of both solutions. The new FullContact/Agile CRM integration allows companies to transform partial data into a full profile. It supplies sales teams with instant lead enrichment and prospecting opportunities inside of Agile CRM.

Deploying Agile CRM across the organization to support sales, marketing and service automations keeps customer information and interactions in one comprehensive platform. FullContact’s identity resolution helps teams score leads, create better experiences, and build personas to target the right people at the right company.

Using enriched customer data with a CRM solution that can bring sales, marketing and customer support together on to a single platform creates big wins for companies of all sizes.

1. Make connections quicker

Finding leads and prospects is a time consuming process. When you reach out to connect with prospects you’ve identified, they may feel put off with a cold call or an email. In fact, 82% of B2B decision makers think sales reps are unprepared during their initial interactions. Customer intelligence can provide you with the information you need to connect with the right people in the right way.

2. Drive better conversations

The more you know about your customer, the easier it is to interact with them. 90 percent of people trust product or service recommendations from people they know, while only 33% trust messages from a brand.  Using social data to find out their likes, dislikes and interests can help you create authentic conversations that provide value to your customer and help build trust.

3. Create the ultimate customer experience

In order to retain customers and create new ones, your brand and message should be relevant. 84 percent of customers are frustrated when the service agent does not have the right information. Using customer intelligence, your marketing, sales and customer support teams can act as a unified team that provides exceptional experience throughout the entire customer journey. You can provide great customer experience through active email campaigns with personalized content and drive retention by simply treating your customers like the people you care about.

4. Segment your audience

Create data-driven personas using customer data to segment your audience and provide expert-level support. Learning behavioral insights and interests will help inform your strategies and campaigns for a better ROI on your marketing spend. By messaging and marketing with data, you can help reduce churn with more targeted engagement and interactions.

5. Provide more value

When competing for attention amidst the marketing and sales efforts of every other brand and competitor, it can be difficult to connect with customers in a meaningful way. 67% of customers mention bad experiences as a reason for churn, but only 1 out of 26 unhappy customers complain. Integrating customer data with a unified platform can help provide a seamless experience that makes customers feel valued and appreciated.


Are you ready to get big wins for your company?

Try out the Agile CRM/FullContact integration for yourself.

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