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FullContact Integration Supplies Instant Customer Intelligence for Marketing, Sales and Support

Written By:
Kelsey Anderson

Millions of people around the world use Slack every day. The communication platform connects teams with the apps, services, and resources they need to get work done. That’s why FullContact recently announced its integration with the Slack platform. By bringing its industry-leading Customer Intelligence APIs into the Slack environment, companies can unlock the benefits of fully understanding their customers, prospects and followers. They also overcome the challenges reported by brands attempting to provide more personalized experiences. While 96 percent of B2B organizations agree that personalization helps advance customer relationships, 45 percent of B2B organizations think their marketers aren’t getting it right. That’s where FullContact makes a difference.

The FullContact integration allows marketing, sales, and customer support teams to use their extensive and ever-expanding slack community to enrich domains, email addresses and twitter handles automatically. They can build enriched profiles for prospects, companies, customers, and social followers, gaining actionable insights without you ever having to leave Slack. Moving beyond mere transactional data, these professionals can use social profiles to add high-quality demographic, firmographic, psychographic, and affinity data to the marketing, sales, and customer service mix. This facilitates creating more personalized interactions for multiple business purposes.

“We are excited to integrate with Slack and give their business users the ability to save time and money through advanced data enrichment,” says Scott Brave, CTO, FullContact. “Millions of people around the world use the Slack platform to connect teams with apps, services, and resources. We want to give their community instant, accurate, and up-to-date customer intelligence for performing a myriad of activities.”

The FullContact integration provides unique opportunities to the marketplace. Launched in 2014, Slack is the fastest growing business application in history. Millions of people around the world use Slack to bring their teams together, make sense of their work, and drive their business forward. The FullContact platform allows brands to gain insights on target audience’s and ultimately build deep, meaningful relationships with prospects.

Marketers can take advantage of customer profiles instantly enriched with social data, helping them take precise action to target and interact with contacts in the context of their interests, hobbies, and more. By aggregating social intelligence gleaned from Slack channels, you can generate personalized ads, campaigns, and product offers faster than traditional methods such as surveys and market research.

For sales teams, the integration gives businesses a channel they can use to increase the number and quality of leads through data-driven customer and segment insights. In addition, teams benefit from automatic enrichment on leads entering Slack channels, helping them target and segment in real time. It aides in pre-qualifying leads–sales can focus on and prioritize the leads in their target persona instead of chasing after leads that may need more qualification.

For customer support, businesses can use the integration to boost social channel enrichment. Teams can respond to their followers and users based on enrichment from inside the Slack platform. The result is fast and efficient support based on more information about the customer.

Read the news release to learn more.

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