How do you get your CRM customers social information that matters?
With over 5,000 customers, VinTank needed to be able to set itself apart from competing CRM systems.
The use of the Person API from FullContact has allowed VinTank to bridge the ecommerce and social worlds within its platform.
"FullContact gives us a faster and more powerful way to empower our winery and restaurant users to understand and manage their most important assets: their customers."
Connecting with customers in real-time is something that very few companies are able to do, but it is becoming more important every day. VinTank is a company that builds a CRM system specifically for the winery industry. Over half of the wineries in the United States are using VinTank, so adding features that surprise and delight its users has become a focus for the company.
VinTank was originally built as a social listening platform, but the needs of the customers have changed. As a B2B company, VinTank knew that it needed to provide a true customer relationship management platform, with social listening as a feature. VinTank’s goal was to provide wineries with a more contextually complete picture of their customers, but it also needed to be able to reach out and find what those customers were saying about wine in general.
The company is focused on social platforms that have a complete feedback loop. When a visitor to a winery shares a photo on Instagram, it shows up inside of their VinTank profile. The same is true for Twitter and Facebook posts, as well as Foursquare checkins. VinTank users can then directly interact with those customers, and never miss an opportunity for social engagement with profiles that offer far more than what can be accomplished by Twitter or Facebook monitoring.
According to VinTank CEO Paul Maybray, “The FullContact API gives us a faster and more powerful way to empower our winery and restaurant users to understand and manage their most important assets: their customers.”
VinTank is rolling out the updated features to its current customers, and plans on releasing native mobile apps in the near future. The goal of the mobile apps is to offer real-time data for social interactions from customers who are arriving, planning or simply talking about wine and wineries.