FullContact Announces the Appointment of Global Marketing Technologist and Industry Veteran, MK Marsden, as New Independent Board Member
DENVER – July 14, 2021 – FullContact today announced the appointment of an independent board member, MK Marsden. As the newest director, Marsden will provide strategic direction for continued growth around FullContact’s mission – to create products and solutions that empower connections between people and brands.
“I’m thrilled to welcome our newest board member, MK Marsden,” said Chris Harrison, CEO of FullContact. “MK’s background and perspective will be a boon to FullContact and we look forward to her expertise and guidance this year. Everyone who has met MK knows she shares FullContact’s corporate values, and I know that she will be an excellent addition to our team.”
MK Marsden is the founder of 8 different technology companies, operating across 7 countries. An accredited Board member since 2017, Marsden has served on boards of both private and public companies including: The Stu Clark Center at the University of Manitoba, Fujitsu Tokyo Japan, Eccentricity the first Digital Out of Home platform provider, and a dozen more. As the independent director with deep operational expertise, Marsden delivers strategic guidance, strategies for accelerating go to market, while coaching leaders to success. Marsden is currently the U.S. Managing Partner of Avasta. As a “Business Insights as a Service” company, Avasta specializes in helping global enterprises measure the value of the business by attributing economic measurement to intangible assets. At Avasta, Marsden helped develop the ANSI standard for Intangible Assets in the Boardroom and an accredited training program on Brand Economics. A computer scientist by education, Marsden has the technical and marketing expertise to help guide the most effective business strategy.
“I’m looking forward to contributing my global operational expertise to the work I do with Chris and the rest of the company. We are at an exciting time in the company’s growth as they bring their real-time API of omnichannel identities and privacy preferences into the market,” Marsden said. “I believe that our industry is ready for the advanced capabilities that FullContact offers and I’m excited to be part of their continued success.”
FullContact is a privacy-safe Identity Resolution company building trust between people and brands, while also putting people and brands in control of their information. Their patented identity graph enables accurate, secure Identity Resolution for more than one billion people globally. FullContact delivers the capabilities needed to create tailored customer experiences by unifying data and applying insights in the moments that matter. FullContact is a proud Adobe Partner. FullContact is headquartered in Denver, with offices in Boston, San Francisco, Dallas, Miami, and Kochi, India. For more information, please visit www.fullcontact.com.
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