FullContact Identity Streme™ is a flexible and encrypted private environment that ingests, obfuscates, and stores data (so you don’t have to).
Ensure compliance with data privacy laws and regulations.
Securely activate highly targeted advertising campaigns across the customer journey.
Safely share your data
with trusted partners.
You add your siloed data sets
to a private identity cloud. Everything is ingested, encrypted, and obfuscated, so there's no need to worry about handling PII.
We use our identity graph to tie your databases together, map all of the data points to the individual people they belong to, and provide you with a persistent, portable PersonID. You can even add tags to these PersonIDs to identify specific customer segments—like high value customers or seasonal shoppers.
You can use PIDs downstream in real-time, as you engage with people. This lets you recognize customers, execute personalized marketing campaigns, and accurately measure performance.
You can even securely share your data with second parties (like sister brands or partners) without ever handling PII.
A PersonID remains consistent throughout the customer journey. Use it across your entire marketing ecosystem, from loyalty programs to call centers, media partners to email platforms, without expense.
We’re always learning more about each person. Your Identity Streme allows you to adjust accordingly—for example, by combining once disparate records into a single person as new connections emerge and sharing that insight with your CRM.
Consumers should always be in complete control of their personal data. We continuously track each person’s consent to use their data, keeping you ahead on privacy and compliance.
Identity Streme protects consumers and brands with end-to-end encryption. Every brand we work with has their own unique, person-first identities—PersonIDs are never shared across brands.
Identity Streme makes it easier than ever to securely share your data. Understand your overlapping audiences, gain incremental contacts, and share customer insights with trusted partners.