Many companies assert they’re looking to the future. We’re helping to shape it. And we need more people. That may sound a tad audacious but our business keeps growing. And we keep hiring. FullContact empowers brands to build authentic, awesome relationships with their existing and prospective customers. Yet, we still ensure that consumers control their…
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“A happy workplace is not just a place to make money. It’s a healthy, empowering culture that allows each person to thrive as both a professional and a person.” FullContact takes great pride in announcing that, as a result of our teamwork and nurturing culture, FullContact’s India office in Kochi has been certified as a…
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Well before our newly released product functionality, conversations began as murmurs and turned into a roar of what our customers and partners needed: real-time recognition, understanding, and engagement capabilities with their customers. Here’s a sample of what we heard: “We want to recognize an individual at every touchpoint, across all channels.” “How can I reduce…
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As technology changes, marketers continue their pursuit of data-driven strategies that reach the right customers, at the right time and in the right place. This vision hasn’t changed much over time, yet most marketers have not achieved this goal in a practical way. As they continue to use third-party channels — inside walled gardens and…
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When is the last time you received a brand message that addressed exactly what you needed and solved a relevant problem you were facing? Our inboxes are full of offers, discounts, and new products in an attempt to sell us what brands believe we should want. But until we completely understand individuals — as full,…
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Customer experience is becoming the biggest differentiator for brands as omnichannel marketing provides consumers with even more opportunities to interact with businesses. Gartner predicted that in 2019, more than 50% of organizations will redirect their investments to customer experience innovations. Customer experience, the perception of how you treat individual consumers, affects your company’s reputation and…
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Successful brands are taking the time to personalize every step of the customer journey and create consistent experiences across every interaction with their company. These brands are being thoughtful of customer interactions and using dynamic personalization to supplement and create a unique experience for their customers. The first steps to beginning a customer-centric marketing…
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The growing expectation for personalization and consistent customer experience has marketing departments across the country evaluating identity resolution providers. There are a dozen or so companies that perform identity resolution in some capacity, but there are still a few that lack the one clear indicator of a sole identity resolution provider: a patented identity graph….
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By 2020, it’s estimated that 1.7MB of data will be created every second for every person on earth. With this rapid creation of data, compiling and maintaining an accurate customer record has become increasingly more important. But brands aren’t only dealing with the influx of data created — they also have to contend with where…
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An increasingly savvy customer base anticipates consistency now more than ever. Unsurprisingly, 90% of consumers expect the customer experience to be consistent across channels and devices used to interact with brands. As more devices are introduced into households and offices, brands are looking for efficient ways to communicate with customers consistently across channels and platforms….
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