In the Age of the Customer, companies are working to gain a competitive edge in their industries and finding new ways to level up their approaches to customer communications. While segmenting and personalizing your marketing efforts for prospects can help move the needle in the right direction, it won’t be enough to keep current customers…
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With so much information available to help marketers implement new strategies and perform best practices, it can be easy to miss out on the best opinions and perspectives from thought leaders we admire. Our marketing team often share the articles that make us think or provide contrarian viewpoints to make us rethink our proven processes….
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There’s a new, more complex buyer journey that customers and marketers are still learning to navigate. Converting leads to sales is made even more complicated with mass messaging from competitors and limited attention from your prospects. And your customers are feeling it too. In fact, 56% of consumers believe businesses need to have a deeper…
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As marketers, we’re becoming increasingly motivated to attribute data to customer interactions and engagements. Knowing exactly what encouraged a purchase or a form fill can help inform marketing messages and influence ad spend on campaigns. But there are still blind spots to the exact motivation behind what made our customers convert. To introduce customer data…
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For years, marketers have heard that they need to be data-driven, data-informed, and data savvy. What once was a much-needed battle cry has turned into a stale phrase, as marketers have had to pivot towards a new path to purchase while data insights have gotten more complex and nuanced. Using data to market to customers…
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When speaking to another person who may not understand what you’re saying, do you resort to speaking louder or becoming more animated? Has that actually ever helped someone understand you better? If you’re shaking your head no, I empathize with you. That is to say, I totally get it. When someone misses the point of…
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According to The Radicati Group, email usage worldwide is set to top 3 billion users by 2020. With explosive growth and massive worldwide adoption, it’s no wonder email still reigns supreme among the top places to acquire customers, readers, and users. Yet, certain stigmas still remain. When people think cold email, they think — sales….
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Creating innovative, viral marketing strategies aren’t as easy as the big brands make it seem. For every viral video or heartwarming brand story, there are hundreds of simple marketing efforts performing well because of great marketing strategies. And at the core of those strategies are accurate insights on specific audiences that inform messaging and ad…
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At its core, the Connect conference is all about authentic human connection. This event is an open forum where world-class speakers deliver strategies that focus on creating authentic relationships. Attendees gain extensive knowledge on customer success, marketing technology, and entrepreneurial innovations over two days of engaging sessions. In June, hundreds of professionals gathered in Denver…
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Imagine, your perfect world. You just confirmed a meeting with the prospect that you have been trying to schedule for months and they managed to get everyone involved in the decision in one meeting! You have just added that meeting to your Google Calendar. You are feeling pretty good! Not even a minute later, you…
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