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Drive Engagement and Profits By Understanding Audiences as Real Humans

The digital revolution has given businesses the ability to capture, collect, and analyze an unprecedented amount of customer data.  Perhaps that’s why, by some measures, the world generates approximately 2.5 quintillion bytes a day. Organizations can create massive amounts of data for marketing, sales, and customer support. But how do you find the person in…

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SalesWings Takes Lead Enrichment to New Heights with FullContact

SalesWings, a high-tech solution provider based out of Lausanne, Switzerland, maintains a relentless obsession with the sales process. That’s why the company was formed–to help businesses increase sales and create more customers. “We put your hottest leads at the top of the list,” says Philip Schweizer, Co-founder, CEO, and Head of Product. “We recognized that…

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visionary integrator duo

Scaling Up: The Magic of the Visionary-Integrator Duo

As I’ve previously written, Scaling Up Requires Some Healthy Dysfunction.  Along the journey, every company has scale points when things simply start breaking down.     In my experience, these breakpoints naturally occur at 20 employees, 50 employees, 100 employees and 250 employees.    Organizational systems break, and new processes and people are required to fix…

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How Typeform Found its Voice

You might have heard this phrase before: “It’s not what you said that upset me, but the way you said it.” If not, congratulations—you’ve done a far better job of not annoying your friends and family than I have. Companies need to avoid this accusation at all costs. You might have offered a perfect step-by-step…

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