Your Business is NOT Customer-Centric. Here’s Why.

Ask any C-level executive whether or not his company follows a customer-centric approach/strategy/playbook. Overwhelmingly, the response will be yes. But a deeper dive into the messaging they provide customers throughout the funnel will show you that this isn’t really the case. The disconnect between what is perceived internally as customer-centric and the reality of your…

Continue reading

Move to Modern Marketing with a People-Based Approach

Marketing the Old Way Prior to the internet and the era of mass connectivity, advertising was a broadcast game: messages were delivered through wide channels and consumed by an audience of passive participants. The advent of digital media quickly changed this landscape. Rather than deploy ads to large, generic groups, digital advertising enabled marketers to…

Continue reading

Finding New Office Space for a “Growth” Company

Like many “growth” companies, finding the right office space was a challenge for us. A good office can add significant benefits for an organization and its employees. A bad office can become an obstacle to productivity and culture. In many respects, a company is a reflection of the space it occupies.  Yet traditional commercial real…

Continue reading

5 Items for Your Marketing and PR Crisis Plan

A crisis without a plan is more like a wildfire that feels impossible to control. A marketing and PR crisis plan ensures that you have a hose if the fire comes your way—your crisis team is set, you’ve laid out communication strategies, and you’re ready to execute on the rest, including monitoring for further damage…

Continue reading

In the Age of the Customer, Nothing Matters More Than Relationships

Many marketers today are rapidly adjusting their strategies to keep up with customer expectations and relying on technology to help facilitate better customer experiences. In 2020, customer experience will overtake price and product as the most critical brand differentiator. To compete, businesses will have to do more than build, market, and sell to audiences. They…

Continue reading

6 Signs You’re Ready to Implement Identity-Based Marketing

Most businesses in 2018 have an idea of who their target audience is, but how well do they know each customer? The more you know about your customers, the easier it is to create authentic, personal experiences for them. According to Forrester’s research on personalization, “For most organizations, sourcing a single tool won’t immediately bring…

Continue reading