When speaking to another person who may not understand what you’re saying, do you resort to speaking louder or becoming more animated? Has that actually ever helped someone understand you better? If you’re shaking your head no, I empathize with you. That is to say, I totally get it. When someone misses the point of…
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According to The Radicati Group, email usage worldwide is set to top 3 billion users by 2020. With explosive growth and massive worldwide adoption, it’s no wonder email still reigns supreme among the top places to acquire customers, readers, and users. Yet, certain stigmas still remain. When people think cold email, they think — sales….
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Creating innovative, viral marketing strategies aren’t as easy as the big brands make it seem. For every viral video or heartwarming brand story, there are hundreds of simple marketing strategies performing well because of great marketing strategies. And at the core of those strategies are accurate insights on specific audiences that inform messaging and ad…
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At its core, the Connect conference is all about authentic human connection. This event is an open forum where world-class speakers deliver strategies that focus on creating authentic relationships. Attendees gain extensive knowledge on customer success, marketing technology, and entrepreneurial innovations over two days of engaging sessions. In June, hundreds of professionals gathered in Denver…
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Imagine, your perfect world. You just confirmed a meeting with the prospect that you have been trying to schedule for months and they managed to get everyone involved in the decision in one meeting! You have just added that meeting to your Google Calendar. You are feeling pretty good! Not even a minute later, you…
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How many of us can say we interact with our customers, with personalized communication, throughout the entire customer journey? As the Director of Lifecycle Marketing at FullContact, I can tell you firsthand — creating a one-to-one relationship with a customer or prospect has moved beyond the occasional birthday email. Using first-party data isn’t enough to…
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Over the years, we have gathered a trove of feedback about how people use address books, along with the pain points that come along with contact management. From this feedback, one of the resounding themes we’ve heard is that it is nearly impossible to keep contacts up-to-date with “fresh” information. For instance, how can you…
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Our CEO and co-founder Bart Lorang revisits the Visionary-Integrator duo, implemented at FullContact six months ago with the appointment of President & COO, Tim Prunk. Since our inception, FullContact has always been about relationships with the people who matter most. When I knew that I could no longer fulfill the duties of both a Visionary…
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Pretty much everyone can relate: email overload is public enemy #1. A new study recently discovered that the average employee spends around 4 hours per day processing their email messages. Our inbox addiction has gotten so dire that the Washington Post created a calculator that estimates how much of your life you could waste on…
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Ask any C-level executive whether or not his company follows a customer-centric approach/strategy/playbook. Overwhelmingly, the response will be yes. But a deeper dive into the messaging they provide customers throughout the funnel will show you that this isn’t really the case. The disconnect between what is perceived internally as customer-centric and the reality of your…
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