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The Messaging Approach That is Undermining Your Customer Experience Strategy

Customer experience is becoming the biggest differentiator for brands as omnichannel marketing provides consumers with even more opportunities to interact with businesses. Gartner predicted that in 2019, more than 50% of organizations will redirect their investments to customer experience innovations. Customer experience, the perception of how you treat individual consumers, affects your company’s reputation and…

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Who Is My Customer? Unveiling Significant Audience Insights

Successful brands are taking the time to personalize every step of the customer journey and create consistent experiences across every interaction with their company. These brands are being thoughtful of customer interactions and using dynamic personalization to supplement and create a unique experience for their customers.   The first steps to beginning a customer-centric marketing…

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Identity Graphs: The Complex Algorithms Connecting Consumers to Brands

The growing expectation for personalization and consistent customer experience has marketing departments across the country evaluating identity resolution providers. There are a dozen or so companies that perform identity resolution in some capacity, but there are still a few that lack the one clear indicator of a sole identity resolution provider: a patented identity graph….

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Why Your Brand Should Strive for the Golden Customer Record

By 2020, it’s estimated that 1.7MB of data will be created every second for every person on earth. With this rapid creation of data, compiling and maintaining an accurate customer record has become increasingly more important. But brands aren’t only dealing with the influx of data created — they also have to contend with where…

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For True Identity-Based Marketing, You’ll Need Much More Than a CDP

An increasingly savvy customer base anticipates consistency now more than ever. Unsurprisingly, 90% of consumers expect the customer experience to be consistent across channels and devices used to interact with brands. As more devices are introduced into households and offices, brands are looking for efficient ways to communicate with customers consistently across channels and platforms….

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Small Business in Sync: Mailchimp & FullContact, better together

This is a first in a series of posts in which we’ll cover the exciting new synchronization possibilities, now available in FullContact for Small Business. Subscribers can easily sync contacts two-ways with 150+ apps via the “Sync Sources” menu. This newly added feature is powered by Piesync.  A two-way sync with other apps is something…

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Turn everyone in your CRM into a VIP — it’s easier than you think

Brands want to create personalized experiences with their customers on a one-to-one level because it drives better ROI. With a single customer view, marketers can personalize, segment, and message to customers with a better understanding of what will resonate. Some of the biggest challenges with personalization for marketers include: gaining insight quickly enough (40%), having…

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