As marketers, we’re becoming increasingly motivated to attribute data to customer interactions and engagements. Knowing exactly what encouraged a purchase or a form fill can help inform marketing messages and influence ad spend on campaigns. But there are still blind spots to the exact motivation behind what made our customers convert. To introduce customer data…
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For years, marketers have heard that they need to be data-driven, data-informed, and data savvy. What once was a much-needed battle cry has turned into a stale phrase, as marketers have had to pivot towards a new path to purchase while data insights have gotten more complex and nuanced. Using data to market to customers…
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When speaking to another person who may not understand what you’re saying, do you resort to speaking louder or becoming more animated? Has that actually ever helped someone understand you better? If you’re shaking your head no, I empathize with you. That is to say, I totally get it. When someone misses the point of…
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According to The Radicati Group, email usage worldwide is set to top 3 billion users by 2020. With explosive growth and massive worldwide adoption, it’s no wonder email still reigns supreme among the top places to acquire customers, readers, and users. Yet, certain stigmas still remain. When people think cold email, they think — sales….
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Creating innovative, viral marketing strategies aren’t as easy as the big brands make it seem. For every viral video or heartwarming brand story, there are hundreds of simple marketing strategies performing well because of great marketing strategies. And at the core of those strategies are accurate insights on specific audiences that inform messaging and ad…
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At its core, the Connect conference is all about authentic human connection. This event is an open forum where world-class speakers deliver strategies that focus on creating authentic relationships. Attendees gain extensive knowledge on customer success, marketing technology, and entrepreneurial innovations over two days of engaging sessions. In June, hundreds of professionals gathered in Denver…
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Imagine, your perfect world. You just confirmed a meeting with the prospect that you have been trying to schedule for months and they managed to get everyone involved in the decision in one meeting! You have just added that meeting to your Google Calendar. You are feeling pretty good! Not even a minute later, you…
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How many of us can say we interact with our customers, with personalized communication, throughout the entire customer journey? As the Director of Lifecycle Marketing at FullContact, I can tell you firsthand — creating a one-to-one relationship with a customer or prospect has moved beyond the occasional birthday email. Using first-party data isn’t enough to…
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Over the years, we have gathered a trove of feedback about how people use address books, along with the pain points that come along with contact management. From this feedback, one of the resounding themes we’ve heard is that it is nearly impossible to keep contacts up-to-date with “fresh” information. For instance, how can you…
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Our CEO and co-founder Bart Lorang revisits the Visionary-Integrator duo, implemented at FullContact six months ago with the appointment of President & COO, Tim Prunk. Since our inception, FullContact has always been about relationships with the people who matter most. When I knew that I could no longer fulfill the duties of both a Visionary…
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