Why Your Brand Should Strive for the Golden Customer Record

By 2020, it’s estimated that 1.7MB of data will be created every second for every person on earth. With this rapid creation of data, compiling and maintaining an accurate customer record has become increasingly more important. But brands aren’t only dealing with the influx of data created — they also have to contend with where…

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For True Identity-Based Marketing, You’ll Need Much More Than a CDP

An increasingly savvy customer base anticipates consistency now more than ever. Unsurprisingly, 90% of consumers expect the customer experience to be consistent across channels and devices used to interact with brands. As more devices are introduced into households and offices, brands are looking for efficient ways to communicate with customers consistently across channels and platforms….

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Small Business in Sync: Mailchimp & FullContact, better together

This is a first in a series of posts in which we’ll cover the exciting new synchronization possibilities, now available in FullContact for Small Business. Subscribers can easily sync contacts two-ways with 150+ apps via the “Sync Sources” menu. This newly added feature is powered by Piesync.  A two-way sync with other apps is something…

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Turn everyone in your CRM into a VIP — it’s easier than you think

Brands want to create personalized experiences with their customers on a one-to-one level because it drives better ROI. With a single customer view, marketers can personalize, segment, and message to customers with a better understanding of what will resonate. Some of the biggest challenges with personalization for marketers include: gaining insight quickly enough (40%), having…

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New Year, New Features: 2019 Application Product Update

We’re kicking off 2019 with exciting changes to our contact management app interface and updates to our FullContact for Teams plans. Interface Updates You may have noticed some changes last week to the look and feel of our web and mobile apps. Our goal for this update was to make key areas of the application…

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Use More Context in Your Customer Care Communications

In the Age of the Customer, companies are working to gain a competitive edge in their industries and finding new ways to level up their approaches to customer communications. While segmenting and personalizing your marketing efforts for prospects can help move the needle in the right direction, it won’t be enough to keep current customers…

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How to use audience data insights to inform your customer journey

There’s a new, more complex buyer journey that customers and marketers are still learning to navigate. Converting leads to sales is made even more complicated with mass messaging from competitors and limited attention from your prospects. And your customers are feeling it too. In fact, 56% of consumers believe businesses need to have a deeper…

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Filling in the Gaps of Your Customer Data

As marketers, we’re becoming increasingly motivated to attribute data to customer interactions and engagements. Knowing exactly what encouraged a purchase or a form fill can help inform marketing messages and influence ad spend on campaigns. But there are still blind spots to the exact motivation behind what made our customers convert. To introduce customer data…

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