Customer experience is becoming the biggest differentiator for brands as omnichannel marketing provides consumers with even more opportunities to interact with businesses. Gartner predicted that in 2019, more than 50% of organizations will redirect their investments to customer experience innovations. Customer experience, the perception of how you treat individual consumers, affects your company’s reputation and…

By 2020, it’s estimated that 1.7MB of data will be created every second for every person on earth. With this rapid creation of data, compiling and maintaining an accurate customer record has become increasingly more important. But brands aren’t only dealing with the influx of data created — they also have to contend with where…

An increasingly savvy customer base anticipates consistency now more than ever. Unsurprisingly, 90% of consumers expect the customer experience to be consistent across channels and devices used to interact with brands. As more devices are introduced into households and offices, brands are looking for efficient ways to communicate with customers consistently across channels and platforms….

Customer attention is waning. Marketing departments are moving away from the older methods of spray and pray that achieved minimal ROI. Gone are the days of delivering messages through wide channels to be consumed by an audience of passive participants. There are now new, niche ways to connect with prospects and customers with relevant messages….