If you’re considering a leap into account-based marketing (ABM), you’ll probably have a few questions. It’s a big investment and your first questions should be: How do I know if ABM is right for my business? ABM is a buzzy marketing strategy in the B2B world, and you may be tempted to jump right in…
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It can be difficult deciding which conferences will provide the most benefit for you and your company, so I put together a list of reasons you should absolutely attend Connect ‘18. Advance Your Business 1. Work ON your business instead of IN your business. We all get too close to our roles in the day…
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Why the Future of Business Involves Creating Complete Customer Data to Build Better Relationships The business of marketing involves building relationships. No matter how large your CRM, or customer database, the activities of reaching, engaging, and driving audiences to action now involve creating one-to-one relationships at scale. Whether you work in B2B or B2C, your…
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It seems like every day there is a new platform or device your consumers use to interact with your brand, creating more complexity in how you message to them. Your customers use social, email, and mobile multiple times throughout the day. And while they move from device to device, platform to platform, your brand could…
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Automation opening you up to the human side of sales sounds counterintuitive, doesn’t it? Wouldn’t automation dehumanize the entire process? If you’re automating everything, yes. But if you’re using it strategically, absolutely not. If anything, it allows you to connect with more prospects and customers on a more personal level. How so? Glad you asked….
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Concord Direct Gives Clients Maximum ROI with Strategic Peer-to-Peer Campaign Concord Direct, a direct response agency, works with many nonprofits using marketing techniques (direct mail, social, emailing, and paid advertising) to achieve engagement and fundraising. However, it’s rare for nonprofits to see their initiatives and campaigns result in a flurry of donations overnight. With limited…
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Gain insights into the information that helps you foster relationships with customers and prospects. You can use enriched social data to provide engagement in a meaningful way so your customers feel connected, valued, and understood. HubSpot’s marketing automation platform makes the sales and marketing process more human by easily creating targeted workflows across your entire…
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One of the most exciting aspects of Connect ‘18 is our location. In addition to our great speaker lineup, we’re hosting marketing and data professionals in one of the most inspiring tech hubs in the country. The tech scene in Denver is growing quickly and companies of all sizes are taking advantage of the city’s…
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Originally published for Onbrand magazine on April 10, 2018 Thanks to the rise of AI and the failings of data management, the new face of marketing technology is both more and less human. For years, marketers have been talking about data, collecting it and preparing for the coming revolution. But something new has happened on…
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For marketers, learning to inject emotion into messaging and customer experience can help give customers and prospects a positive relationship with your brand. This can be extremely important to ensure the lifetime value of your customer and eventually, turn them into advocates for your business. When you consider that 70% of the buying experiences are…
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