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‘Resource’ Posts from FullContact

Authentically Connect With Your Audience for a Better Return On Ad Spend

As technology changes, marketers continue their pursuit of data-driven strategies that reach the right customers, at the right time and in the right place. This vision hasn’t changed much over time, yet most marketers have not achieved this goal in a practical way.  As they continue to use third-party channels — inside walled gardens and…

CX marks the spot: 3 things your customer journey map needs

When is the last time you received a brand message that addressed exactly what you needed and solved a relevant problem you were facing? Our inboxes are full of offers, discounts, and new products in an attempt to sell us what brands believe we should want. But until we completely understand individuals — as full,…

The Messaging Approach That is Undermining Your Customer Experience Strategy

Customer experience is becoming the biggest differentiator for brands as omnichannel marketing provides consumers with even more opportunities to interact with businesses. Gartner predicted that in 2019, more than 50% of organizations will redirect their investments to customer experience innovations. Customer experience, the perception of how you treat individual consumers, affects your company’s reputation and…

Who Is My Customer? Unveiling Significant Audience Insights

Successful brands are taking the time to personalize every step of the customer journey and create consistent experiences across every interaction with their company. These brands are being thoughtful of customer interactions and using dynamic personalization to supplement and create a unique experience for their customers.   The first steps to beginning a customer-centric marketing…

Identity Graphs: The Complex Algorithms Connecting Consumers to Brands

The growing expectation for personalization and consistent customer experience has marketing departments across the country evaluating identity resolution providers. There are a dozen or so companies that perform identity resolution in some capacity, but there are still a few that lack the one clear indicator of a sole identity resolution provider: a patented identity graph….

Why Your Brand Should Strive for the Golden Customer Record

By 2020, it’s estimated that 1.7MB of data will be created every second for every person on earth. With this rapid creation of data, compiling and maintaining an accurate customer record has become increasingly more important. But brands aren’t only dealing with the influx of data created — they also have to contend with where…

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For True Identity-Based Marketing, You’ll Need Much More Than a CDP

An increasingly savvy customer base anticipates consistency now more than ever. Unsurprisingly, 90% of consumers expect the customer experience to be consistent across channels and devices used to interact with brands. As more devices are introduced into households and offices, brands are looking for efficient ways to communicate with customers consistently across channels and platforms….

Must-see LTV: Investing in identity-based marketing for brand loyalty

Customer attention is waning. Marketing departments are moving away from the older methods of spray and pray that achieved minimal ROI. Gone are the days of delivering messages through wide channels to be consumed by an audience of passive participants. There are now new, niche ways to connect with prospects and customers with relevant messages….

Use More Context in Your Customer Care Communications

In the Age of the Customer, companies are working to gain a competitive edge in their industries and finding new ways to level up their approaches to customer communications. While segmenting and personalizing your marketing efforts for prospects can help move the needle in the right direction, it won’t be enough to keep current customers…

How to Make Accurate Data A Priority for Your Marketing Team

For years, marketers have heard that they need to be data-driven, data-informed, and data savvy. What once was a much-needed battle cry has turned into a stale phrase, as marketers have had to pivot towards a new path to purchase while data insights have gotten more complex and nuanced. Using data to market to customers…