What Are The Benefits of Data Onboarding?

Understand, Amplify, Reach, and Measure Your Audiences.

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Amplify Media Reach

Gain incremental touchpoints to increase omnichannel reach. Start with an input, such as Name/Address, Name/Placekey ID, phone number, email, MAID, and receive an average of 5 MAIDs & hashed emails per person.
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Real-Time Turnaround

Get your data in real-time with FullContact’s API. Your bids occur in real-time, your customers are clicking in real-time, and you need to keep up with today’s dynamic environment.
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Long-Lasting Identifiers

Link Mobile Ad IDs and hashed emails to a person, instead of a third-party cookie, to reduce waste in media programs. Third-party cookies last 7-days, where Mobile Ad IDs exist for months to years.
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Own Your Data

Amplified digital identifiers can be used and syndicated as needed. No need for monthly refreshes during campaigns; our identifiers are persistent, housed within your walls, and can be used repeatedly.
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Understand the Whole Person

Understand the whole person with insights that span demographics, psychographics, shopping habits, and more. Leverage detailed insights to create more relevant and personalized 1:1 messaging.

FullContact’s Approach to Data Onboarding

Traditional Data Onboarding is the process of transferring offline data to an online environment. But we can onboard online & offline data in real-time, using highly secure, privacy-compliant methods.

Discover More About Data Onboarding

Read the Blog

Gain a Whole-Person Understanding

When you understand the whole person, you can market to them consistently across channels, provide personalization, accurately segment, and precisely measure impact at the granular level.

  • Digital Targeting Including Walled Gardens

    FullContact converts customer and prospect identifiers to anonymous digital IDs to allow for ad serving and deployment on walled gardens, DSPs, ESPs, and marketing platforms.

  • Reduce Digital Waste

    Ensure you’re marketing smarter and cut down on repeat messaging by combining fragmented identifiers into a whole-person view.

  • Segmentation and Personalization

    Improve customer experience and deliver better 1:1 customer engagements through improved segmentation and personalization, aided by our Insights Bundles.

  • Accurately Measure Campaign Performance

    Quantify the true impact of your campaigns, including cross-device/multi-email and offline, by attaching a persistent ID throughout the customer journey--from exposure to conversion.

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