The Benefits of Customer Recognition

Creating a cohesive customer journey starts with the vital step of recognizing who a person is. From the moment they start interacting, you can identify your best customers and prospects in real-time.

Increase Conversion and Average Order

Apply your custom insights during their engagement. Recognize visitors on a webpage and personalize their experience with relevant content

Improve Retargeting and Messaging

Match interactions throughout your brand channels and follow shopping and engagement behavior to better understand where and how to message individuals throughout their journey.

Persistent Recognition Across Every Engagement

Map every interaction to a persistent ID (our PersonID). Regardless of device, channel, or cookie, confidently recognize a real person.

Privacy-Driven Recognition

Identify your customers and audiences for engagements and messaging without using PII. Linked to a persistent identifier, your IDs are all you need to recognize your customers.

Real-Time Recognition

No matter where your customers engage, immediately recognize them with the help of persistent, portable, and omnichannel PersonIDs.

What is FullContact’s Approach to Customer Recognition?

In real-time, We connect known and anonymous identity fragments into a PersonID

Securely Connect Customer Data

Map customer IDs & PII to a PersonID via API or as a batch. Tie that ID to how you already identify people & check each engagement in real-time. If it’s their first interaction, obtain a new PersonID.

Connect Across Customer Engagement Platforms

Linked IDs maintain identity across customer-facing platforms--even with new identifiers--because your fragments are securely connected to our graph. Recognize people across platforms, devices, and environments.

Discover How Enrich Works

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Real-Time Experience

Secure, obfuscated, and unique to your brand, the persistent PersonID enables an improved customer experience by connecting IDs across any device, channel, or platform, in real-time.

  • Recognize Anonymous Users

    Turn anonymous site, media, and email engagements into real people.

  • Identify People, Not Devices

    Using the persistent PersonID, recognize real people even as they evolve.

  • Recognize as a Person and as a Professional

    Leverage our whole-person insights and learn their identities as a person and a professional, so you can reach professionals through their personal identities.

  • Incomparable Identity Mapping

    Deliver personalized omnichannel experiences across media, websites, platforms, and customer services.

  • Recognition Without Sending PII

    Ensure your platform has a way to reach audiences without needing to continuously send PII back and forth with the anonymous PersonID. Recognize people based on multiple types of identifiers and keep PII secure.

Ready to Learn More?

Talk With An Expert.