Omnichannel Measurement
Quantify the Impact of Your Marketing Spend
Integrated Omnichannel Measurement requires a common identity framework across your sales & marketing ecosystem. Navigate marketing channels, fleeting cookies, and a lack of integrated platforms.
The Benefits of Omnichannel Measurement
Multi-Touch Measurement and Attribution
With over a billion identities in our graph, you can see an individual across media ecosystems, first-party events, devices & channels. Perform true multi-touch measurement.
Real-Time Access
Get updates in milliseconds through our API to continuously optimize your marketing investments.
Easy to Integrate
Smoothly integrate with our self-serve API--no risky PII, no cookies, no tags.
Your Measurement in Your Walls
One common persistent PersonID maps to all of your platforms. You own the measurement and attribution model.
How Do We Approach Omnichannel Measurement?
Today’s measurement is built for the platform, not the marketer. It doesn’t account for your other marketing activities, lacks transparency, and is designed to make you re-invest. We’ve changed this.
Tie It All Together
We create a common identity framework, powered by real-time Identity Resolution. Throughout the customer’s journey, you can capture and map all interactions back to that customer through the PersonID.
Measurement Embedded in Your Walls
This PersonID maps to your platforms, so you own the measurement. A real-time feedback loop enables faster optimization, so you can aggregate granular event-level data for media mix modeling.
Discover What's Behind the PersonID
All Across the Customer Journey
Continuously measure and analyze by capturing all interactions throughout your customer’s journey and mapping them to the PersonID.
Link to Sales Data
Resolve any engagement back to a PersonID, including transactions, conversions, connections, and more.
Connect Every Platform
Wherever your data or your customers’ data lives, connect it with our ubiquitous PersonID for any analytical application.