Archive for June, 2018

Lessons from A Non-Technical Marketing Intern at a Tech Startup

Being a marketing intern at a tech startup has been one of the most rewarding and challenging experiences I have ever had. It is important to understand how I got an internship in an industry that I had little understanding of and how I gained the skills and confidence to make it work. Here is…

In the Age of the Customer, Nothing Matters More Than Relationships

Many marketers today are rapidly adjusting their strategies to keep up with customer expectations and relying on technology to help facilitate better customer experiences. In 2020, customer experience will overtake price and product as the most critical brand differentiator. To compete, businesses will have to do more than build, market, and sell to audiences. They…

6 Signs You’re Ready to Implement Identity-Based Marketing

Most businesses in 2018 have an idea of who their target audience is, but how well do they know each customer? The more you know about your customers, the easier it is to create authentic, personal experiences for them. According to Forrester’s research on personalization, “For most organizations, sourcing a single tool won’t immediately bring…