Archive for August, 2018

Refresh Stale Contact Information with this Address Book Integration

Over the years, we have gathered a trove of feedback about how people use address books, along with the pain points that come along with contact management. From this feedback, one of the resounding themes we’ve heard is that it is nearly impossible to keep contacts up-to-date with “fresh” information. For instance, how can you…

Still Scaling Up: Revisiting the Visionary-Integrator Duo Six Months Later

Our CEO and co-founder Bart Lorang revisits the Visionary-Integrator duo, implemented at FullContact six months ago with the appointment of President & COO, Tim Prunk. Since our inception, FullContact has always been about relationships with the people who matter most. When I knew that I could no longer fulfill the duties of both a Visionary…

How to Stop Being Addicted to Email

Pretty much everyone can relate: email overload is public enemy #1. A new study recently discovered that the average employee spends around 4 hours per day processing their email messages. Our inbox addiction has gotten so dire that the Washington Post created a calculator that estimates how much of your life you could waste on…

Your Business is NOT Customer-Centric. Here’s Why.

Ask any C-level executive whether or not his company follows a customer-centric approach/strategy/playbook. Overwhelmingly, the response will be yes. But a deeper dive into the messaging they provide customers throughout the funnel will show you that this isn’t really the case. The disconnect between what is perceived internally as customer-centric and the reality of your…

Move to Modern Marketing with a People-Based Approach

Marketing the Old Way Prior to the internet and the era of mass connectivity, advertising was a broadcast game: messages were delivered through wide channels and consumed by an audience of passive participants. The advent of digital media quickly changed this landscape. Rather than deploy ads to large, generic groups, digital advertising enabled marketers to…