Archive for February, 2019

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For True Identity-Based Marketing, You’ll Need Much More Than a CDP

An increasingly savvy customer base anticipates consistency now more than ever. Unsurprisingly, 90% of consumers expect the customer experience to be consistent across channels and devices used to interact with brands. As more devices are introduced into households and offices, brands are looking for efficient ways to communicate with customers consistently across channels and platforms….

Small Business in Sync: Mailchimp & FullContact, better together

This is a first in a series of posts in which we’ll cover the exciting new synchronization possibilities, now available in FullContact for Small Business. Subscribers can easily sync contacts two-ways with 150+ apps via the “Sync Sources” menu. This newly added feature is powered by Piesync.  A two-way sync with other apps is something…

Must-see LTV: Investing in identity-based marketing for brand loyalty

Customer attention is waning. Marketing departments are moving away from the older methods of spray and pray that achieved minimal ROI. Gone are the days of delivering messages through wide channels to be consumed by an audience of passive participants. There are now new, niche ways to connect with prospects and customers with relevant messages….