‘Uncategorized’ Posts from FullContact

The Psychology of Choice

Understanding why we do what we do and buy what we buy Jeanette McMurtry is an internationally renowned marketing expert and one of the amazing speakers at our upcoming customer intelligence conference, Connect ’18. Here’s a preview of her session on the psychology behind creating great customer experiences.   Chances are you’re wasting 90% of…

How Sales and Marketing Teams Can Use Social Insights to Better Qualify Leads

If your sales and marketing teams don’t have a thorough lead qualification process, consider this: Most of the leads that come into your sales funnel aren’t qualified. It’s true. In fact, just 25 percent of your leads are legitimate and should advance to sales. Which means that marketing teams are wasting time by gathering unqualified…

Want Your Customers to Say “Wow”? Try Listening to Them

Technology will soon bring magical things our way. They are right around the corner. Problem is, much of this magic has been right around the corner for years. And if we don’t start doing things differently, it always will be. To be fair, we are making some progress. To use the old “Jetsons” examples, flying…

Driving Explosive Growth from Your Email Program

Today, over 205 billion emails are sent by over 2.5 billion users. To better understand the email space, it’s important to understand the past, how far we’ve come and how the channel and medium has grown. Ray Tomlinson sent the first email back in 1971. And since then email has grown… a lot. Over the…