In the Age of the Customer, Nothing Matters More Than Relationships

Many marketers today are rapidly adjusting their strategies to keep up with customer expectations and relying on technology to help facilitate better customer experiences. In 2020, customer experience will overtake price and product as the most critical brand differentiator. To compete, businesses will have to do more than build, market, and sell to audiences. They…

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6 Signs You’re Ready to Implement Identity-Based Marketing

Most businesses in 2018 have an idea of who their target audience is, but how well do they know each customer? The more you know about your customers, the easier it is to create authentic, personal experiences for them. According to Forrester’s research on personalization, “For most organizations, sourcing a single tool won’t immediately bring…

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Top 10 Reasons to Attend Connect ‘18

It can be difficult deciding which conferences will provide the most benefit for you and your company, so I put together a list of reasons you should absolutely attend Connect ‘18. Advance Your Business 1. Work ON your business instead of IN your business. We all get too close to our roles in the day…

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Who Moved My Customer? – Embracing Multichannel Marketing

It seems like every day there is a new platform or device your consumers use to interact with your brand, creating more complexity in how you message to them. Your customers use social, email, and mobile multiple times throughout the day. And while they move from device to device, platform to platform, your brand could…

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How Automation Can Open You Up to the Human Side of Sales

Automation opening you up to the human side of sales sounds counterintuitive, doesn’t it? Wouldn’t automation dehumanize the entire process? If you’re automating everything, yes. But if you’re using it strategically, absolutely not. If anything, it allows you to connect with more prospects and customers on a more personal level. How so? Glad you asked….

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Customer Intelligence for a Cause: Identifying Influencers with Identity Resolution

Concord Direct Gives Clients Maximum ROI with Strategic Peer-to-Peer Campaign Concord Direct, a direct response agency, works with many nonprofits using marketing techniques (direct mail, social, emailing, and paid advertising) to achieve engagement and fundraising. However, it’s rare for nonprofits to see their initiatives and campaigns result in a flurry of donations overnight. With limited…

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Prove marketing ROI with data-driven campaigns by HubSpot and FullContact

Gain insights into the information that helps you foster relationships with customers and prospects. You can use enriched social data to provide engagement in a meaningful way so your customers feel connected, valued, and understood. HubSpot’s marketing automation platform makes the sales and marketing process more human by easily creating targeted workflows across your entire…

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