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The Top 10 Things I Love About SendGrid

I love SendGrid.

I have a serious bro-gramming crush. While the things I love about SendGrid are countless, here is my best stab at the Top Ten, in no particular order:

  1. The pain points they solve are real. Any developer who has dealt with a red-tape-laden Enterprise IT department — “We’ll just open a ticket to setup a mail relay for you. It will be done in 6-8 weeks.” — knows the pain I speak of.
  2. Lots of APIs claim you can integrate in “just 3 lines of code.” With SendGrid, you actually can. Plus, it’s not even 3 new lines of code — you just need to change existing configuration settings. Totally frictionless.
  3. Tim Falls is one of the best community guys in the business.
  4. Rumor has it that SendGrid’s product visionary, Isaac Saldana, has changed his title to “Chief Mail Enhancement Officer.” Even if that’s not true, it’s still way cool.
  5. We have three SendGrid accounts, going on four. Isaac convinced us (for deliverability reasons) to use different accounts for transactional email vs. newsletters. What can I say? He knows how to sell his product.
  6. I have three or four SendGrid t-shirts I wear all the time. I even wear them on airplanes.
  7. These guys are real engineers. The original company name was SMTPAPI. That stands for “Simple Mail Transport Protocol Application Programming Interface.” It was an Acronym-Mashup! Wow. Just Wow.
  8. SendGrid donated a brand new Ping Pong table to TechStars.
  9. I love the elegant simplicity of the business model. They’ve taken a deceptively complex thing, and made it really simple. That’s valuable.
  10. SendGrid’s CEO, Jim Franklin, is my new next door neighbor in Boulder. Maybe it’s the SendGrid neon sign he beams in my window every night, but I don’t think I have any choice but to love SendGrid :-)

Do you have things you absolutely love about SendGrid? Post them below!

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