I love SendGrid.
I have a serious bro-gramming crush. While the things I love about SendGrid are countless, here is my best stab at the Top Ten, in no particular order:
- The pain points they solve are real. Any developer who has dealt with a red-tape-laden Enterprise IT department — “We’ll just open a ticket to setup a mail relay for you. It will be done in 6-8 weeks.” — knows the pain I speak of.
- Lots of APIs claim you can integrate in “just 3 lines of code.” With SendGrid, you actually can. Plus, it’s not even 3 new lines of code — you just need to change existing configuration settings. Totally frictionless.
- Tim Falls is one of the best community guys in the business.
- Rumor has it that SendGrid’s product visionary, Isaac Saldana, has changed his title to “Chief Mail Enhancement Officer.” Even if that’s not true, it’s still way cool.
- We have three SendGrid accounts, going on four. Isaac convinced us (for deliverability reasons) to use different accounts for transactional email vs. newsletters. What can I say? He knows how to sell his product.
- I have three or four SendGrid t-shirts I wear all the time. I even wear them on airplanes.
- These guys are real engineers. The original company name was SMTPAPI. That stands for “Simple Mail Transport Protocol Application Programming Interface.” It was an Acronym-Mashup! Wow. Just Wow.
- SendGrid donated a brand new Ping Pong table to TechStars.
- I love the elegant simplicity of the business model. They’ve taken a deceptively complex thing, and made it really simple. That’s valuable.
- SendGrid’s CEO, Jim Franklin, is my new next door neighbor in Boulder. Maybe it’s the SendGrid neon sign he beams in my window every night, but I don’t think I have any choice but to love SendGrid :-)
Do you have things you absolutely love about SendGrid? Post them below!