Guide: 5 Steps to Connecting Identities Across Your Marketing Ecosystem
Every marketer is challenged with recognizing people as they engage with your brand, a challenge made more difficult with device and channel proliferation. People move seamlessly across channels through different devices, anonymously or authenticated. And that’s not even addressing the complexities of shared devices.
We’ve created a guide that walks you through how to solve these challenges in a privacy-compliant manner leveraging real-time, persistent, person-first Identity and connecting it across your marketing ecosystem.