What Are The Benefits of Data Onboarding?

Understand, Amplify, Reach, and Measure Your Audiences.


Amplify Media Reach

Gain incremental touchpoints to increase omnichannel reach. Start with an input, such as Name/Address, Name/Placekey ID, phone number, email, MAID, and receive an average of 5 MAIDs & hashed emails per person.

Real-Time Turnaround

Get your data in real-time with FullContact’s API. Your bids occur in real-time, your customers are clicking in real-time, and you need to keep up with today’s dynamic environment.

Long-Lasting Identifiers

Link Mobile Ad IDs and hashed emails to a person, instead of a third-party cookie, to reduce waste in media programs. Third-party cookies last 7-days, where Mobile Ad IDs exist for months to years.

Own Your Data

Amplified digital identifiers can be used and syndicated as needed. No need for monthly refreshes during campaigns; our identifiers are persistent, housed within your walls, and can be used repeatedly.

Understand the Whole Person

Understand the whole person with insights that span demographics, psychographics, shopping habits, and more. Leverage detailed insights to create more relevant and personalized 1:1 messaging.

FullContact’s Approach to Data Onboarding

Traditional Data Onboarding is the process of transferring offline data to an online environment. But we can onboard online & offline data in real-time, using highly secure, privacy-compliant methods.

Discover More About Data Onboarding

Read the Blog

Gain a Whole-Person Understanding

When you understand the whole person, you can market to them consistently across channels, provide personalization, accurately segment, and precisely measure impact at the granular level.

  • Digital Targeting Including Walled Gardens

    FullContact converts customer and prospect identifiers to anonymous digital IDs to allow for ad serving and deployment on walled gardens, DSPs, ESPs, and marketing platforms.

  • Reduce Digital Waste

    Ensure you’re marketing smarter and cut down on repeat messaging by combining fragmented identifiers into a whole-person view.

  • Segmentation and Personalization

    Improve customer experience and deliver better 1:1 customer engagements through improved segmentation and personalization, aided by our Insights Bundles.

  • Accurately Measure Campaign Performance

    Quantify the true impact of your campaigns, including cross-device/multi-email and offline, by attaching a persistent ID throughout the customer journey--from exposure to conversion.


Talk with an expert.