Data Onboarding
Get Maximum Impact with Data Onboarding
Energize your first-party data. Rapidly manage digital activation. Engage each person wherever they are online.
What Are The Benefits of Data Onboarding?
Understand, Amplify, Reach, and Measure Your Audiences.
Amplify Media Reach
Gain incremental touchpoints to increase omnichannel reach. Start with an input, such as Name/Address, Name/Placekey ID, phone number, email, MAID, and receive an average of 5 MAIDs & hashed emails per person.
Real-Time Turnaround
Get your data in real-time with FullContact’s API. Your bids occur in real-time, your customers are clicking in real-time, and you need to keep up with today’s dynamic environment.
Long-Lasting Identifiers
Link Mobile Ad IDs and hashed emails to a person, instead of a third-party cookie, to reduce waste in media programs. Third-party cookies last 7-days, where Mobile Ad IDs exist for months to years.
Own Your Data
Amplified digital identifiers can be used and syndicated as needed. No need for monthly refreshes during campaigns; our identifiers are persistent, housed within your walls, and can be used repeatedly.
Understand the Whole Person
Understand the whole person with insights that span demographics, psychographics, shopping habits, and more. Leverage detailed insights to create more relevant and personalized 1:1 messaging.
FullContact’s Approach to Data Onboarding
Traditional Data Onboarding is the process of transferring offline data to an online environment. But we can onboard online & offline data in real-time, using highly secure, privacy-compliant methods.
Your Data, Our Graph
We match your supplied data to profiles within our robust Person-Centered Graph, so you can be sure you’re connecting to real people.
Amplify the Number of Identifiers
We then enrich the records with all the Mobile Ad IDs and/or hashed emails we have for an individual, with an average of 5+ additional identifiers.
Enrich Your Understanding
Discover insights about customers and prospects for personalized marketing messaging and learnings across media.
Activate on Your Preferred Platforms
Take Mobile Ad IDs and hashed emails to market to segment customers & prospects on your terms.
Measure Performance and Impact
Track exposure and conversions across media, down to the person-level.
Discover More About Data OnBoarding
Gain a Whole-Person Understanding
When you understand the whole person, you can market to them consistently across channels, provide personalization, accurately segment, and precisely measure impact at the granular level.
Digital Targeting Including Walled Gardens
FullContact converts customer and prospect identifiers to anonymous digital IDs to allow for ad serving and deployment on walled gardens, DSPs, ESPs, and marketing platforms.
Reduce Digital Waste
Ensure you’re marketing smarter and cut down on repeat messaging by combining fragmented identifiers into a whole-person view.
Segmentation and Personalization
Improve customer experience and deliver better 1:1 customer engagements through improved segmentation and personalization, aided by our Insights Bundles.
Accurately Measure Campaign Performance
Quantify the true impact of your campaigns, including cross-device/multi-email and offline, by attaching a persistent ID throughout the customer journey--from exposure to conversion.