Archive for April, 2018

Connect ‘18: Shining A Spotlight On Denver

One of the most exciting aspects of Connect ‘18 is our location. In addition to our great speaker lineup, we’re hosting marketing and data professionals in one of the most inspiring tech hubs in the country.  The tech scene in Denver is growing quickly and companies of all sizes are taking advantage of the city’s…

New rules of engagement: How AI is humanizing B2B marketing

Originally published for Onbrand magazine on April 10, 2018 Thanks to the rise of AI and the failings of data management, the new face of marketing technology is both more and less human. For years, marketers have been talking about data, collecting it and preparing for the coming revolution. But something new has happened on…

Once More With Feeling: Emotional Marketing

For marketers, learning to inject emotion into messaging and customer experience can help give customers and prospects a positive relationship with your brand. This can be extremely important to ensure the lifetime value of your customer and eventually, turn them into advocates for your business. When you consider that 70% of the buying experiences are…

XO Keeps Customers Coming Back with Identity-based Services

Superior Data Allows Agency to Enhance Advertising, Prospecting, and Email Marketing Many marketing agencies today offer e-commerce and lead generation services. What makes XO stand out in a crowded field of competitors is its data-first approach. The agency specializes in big data analytics for boutique companies looking to start small and scale big. And that’s…