‘Companies We Love’ Posts from FullContact

Turn everyone in your CRM into a VIP — it’s easier than you think

Brands want to create personalized experiences with their customers on a one-to-one level because it drives better ROI. With a single customer view, marketers can personalize, segment, and message to customers with a better understanding of what will resonate. Some of the biggest challenges with personalization for marketers include: gaining insight quickly enough (40%), having…

How to Leverage Cold Email Outreach Across All of Your Acquisition Channels

According to The Radicati Group, email usage worldwide is set to top 3 billion users by 2020. With explosive growth and massive worldwide adoption, it’s no wonder email still reigns supreme among the top places to acquire customers, readers, and users. Yet, certain stigmas still remain. When people think cold email, they think — sales….

How Automation Can Open You Up to the Human Side of Sales

Automation opening you up to the human side of sales sounds counterintuitive, doesn’t it? Wouldn’t automation dehumanize the entire process? If you’re automating everything, yes. But if you’re using it strategically, absolutely not. If anything, it allows you to connect with more prospects and customers on a more personal level. How so? Glad you asked….

Customer Intelligence for a Cause: Identifying Influencers with Identity Resolution

Concord Direct Gives Clients Maximum ROI with Strategic Peer-to-Peer Campaign Concord Direct, a direct response agency, works with many nonprofits using marketing techniques (direct mail, social, emailing, and paid advertising) to achieve engagement and fundraising. However, it’s rare for nonprofits to see their initiatives and campaigns result in a flurry of donations overnight. With limited…

Prove marketing ROI with data-driven campaigns by HubSpot and FullContact

Gain insights into the information that helps you foster relationships with customers and prospects. You can use enriched social data to provide engagement in a meaningful way so your customers feel connected, valued, and understood. HubSpot’s marketing automation platform makes the sales and marketing process more human by easily creating targeted workflows across your entire…

New rules of engagement: How AI is humanizing B2B marketing

Originally published for Onbrand magazine on April 10, 2018 Thanks to the rise of AI and the failings of data management, the new face of marketing technology is both more and less human. For years, marketers have been talking about data, collecting it and preparing for the coming revolution. But something new has happened on…

XO Keeps Customers Coming Back with Identity-based Services

Superior Data Allows Agency to Enhance Advertising, Prospecting, and Email Marketing Many marketing agencies today offer e-commerce and lead generation services. What makes XO stand out in a crowded field of competitors is its data-first approach. The agency specializes in big data analytics for boutique companies looking to start small and scale big. And that’s…

How a General Automation Platform Helps FullContact Users

Challenges and Opportunities for FullContact users As you know, FullContact enriches lead information from social data, email addresses, and even business card scans. This is the smart way to take incomplete contact info pulled in from marketing programs, social campaigns, or even in-person meetings at local events, and efficiently and reliably turn them into fully-baked…