‘Customer Experience’ Posts from FullContact

Social Insights add color to customers

How Legacy Brands Can Use Social Insights to Combat Declining Market Share

According to recent stats, 90% of major CPG brands recently lost market share. Over half of these legacy brands also experienced revenue declines. These losses come at the hands of more nimble, ‘digital native’ brands that are exploiting unmet product niches, direct-to-customer business models and more customer-centric marketing playbooks that include social insights.

Provide the Experience Your Customers Expect

Grace Boyle, FullContact’s Director of Customer Success talks through how easy it was to implement FullContact Insights for Zendesk with her team and the impact it has already had on personalizing every interaction with their customers.

FullContact for Teams FAQ

3 Pro Tips to Help You Become a FullContact for Teams Power User

At FullContact, we believe that sharing your professional address book with your teammates should be simple and effective. FullContact for Teams does just that. By using FullContact for Teams, you have a powerful tool right at your fingertips. You have the opportunity to leverage your contacts while collaborating with your colleagues. It’s a win-win! And,…

Webinar title & picture of woman

[Webinar Recap] Identity Resolution: The Power to Fully Connect with Customers

In a recent webinar, FullContact’s Rick Porter and featured guest Joe Stanhope, VP & Principal Analyst with Forrester Research, shared how smart marketers are tapping into the wellspring of data using identity resolution. Identity resolution is a data management process through which disparate customer data sets and fragments are unified into complete identities, creating a full profile of each customer. This allows seamless communication with your customers across various channels.

What Marketers Need to Know About Application Programming Interfaces (APIs)

When I was in college studying marketing, the textbooks tried to teach me that marketing is more about understanding people and less about understanding technology and data. That’s still true. If your marketing stack is highly sophisticated and your messages aren’t reaching people emotionally, you won’t see an ROI on your technology investments. That being…