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Originally published for Onbrand magazine on April 10, 2018 Thanks to the rise of AI and the failings of data management, the new face of marketing technology is both more and less human. For years, marketers have been talking about data, collecting it and preparing for the coming revolution. But something new has happened on…
It’s a digital world, meaning it’s a digital economy. As more consumers shop online, more purchases are completed using forms and codes and, of course, digital identity. Unfortunately, companies today face the tough challenge of verifying the person behind the purchase, avoiding fraudulent transactions, and protecting against bots, hackers, and cyber-criminals. Fraud is a costly…
The digital revolution has given businesses the ability to capture, collect, and analyze an unprecedented amount of customer data. Perhaps that’s why, by some measures, the world generates approximately 2.5 quintillion bytes a day. Organizations can create massive amounts of data for marketing, sales, and customer support. But how do you find the person in…
SalesWings, a high-tech solution provider based out of Lausanne, Switzerland, maintains a relentless obsession with the sales process. That’s why the company was formed–to help businesses increase sales and create more customers. “We put your hottest leads at the top of the list,” says Philip Schweizer, Co-founder, CEO, and Head of Product. “We recognized that…
At FullContact, we’re always experimenting with new technologies and techniques. Machine learning has come into vogue as of late, and has shown some impressive results within our company and without. Recently, we had an opportunity to apply some machine learning to improve our handling of job title data we find throughout the web. The choice,…
Creating a customer journey used to mean mapping your messaging across channels to move customers further down the funnel. But in the Age of the Customer, it’s not enough to provide the same touches across channels hoping that customers will figure out how your business can benefit them. Customers expect experiences like personalization and customized…
We’ve just released the most advanced API on our next generation platform, the Enrich API. The new API provides the person and company data enrichment you’ve come to know and love from our legacy Person and Company APIs, yet includes another level of capabilities to improve querying options, receive real-time data updates, and customize your…
Save Time, Money, and Resources by Fully Understanding Audiences Inside Your Slack Channels
Technology will soon bring magical things our way. They are right around the corner. Problem is, much of this magic has been right around the corner for years. And if we don’t start doing things differently, it always will be. To be fair, we are making some progress. To use the old “Jetsons” examples, flying…
How customer-centric are you? With more than 4,000 marketing messages delivered each day, standing out to your customers is more of a challenge than ever before.