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‘Customer Experience’ Posts from FullContact

CX marks the spot: 3 things your customer journey map needs

When is the last time you received a brand message that addressed exactly what you needed and solved a relevant problem you were facing? Our inboxes are full of offers, discounts, and new products in an attempt to sell us what brands believe we should want. But until we completely understand individuals — as full,…

Who Is My Customer? Unveiling Significant Audience Insights

Successful brands are taking the time to personalize every step of the customer journey and create consistent experiences across every interaction with their company. These brands are being thoughtful of customer interactions and using dynamic personalization to supplement and create a unique experience for their customers.   The first steps to beginning a customer-centric marketing…

Identity Graphs: The Complex Algorithms Connecting Consumers to Brands

The growing expectation for personalization and consistent customer experience has marketing departments across the country evaluating identity resolution providers. There are a dozen or so companies that perform identity resolution in some capacity, but there are still a few that lack the one clear indicator of a sole identity resolution provider: a patented identity graph….

Use More Context in Your Customer Care Communications

In the Age of the Customer, companies are working to gain a competitive edge in their industries and finding new ways to level up their approaches to customer communications. While segmenting and personalizing your marketing efforts for prospects can help move the needle in the right direction, it won’t be enough to keep current customers…

How to use audience data insights to inform your customer journey

There’s a new, more complex buyer journey that customers and marketers are still learning to navigate. Converting leads to sales is made even more complicated with mass messaging from competitors and limited attention from your prospects. And your customers are feeling it too. In fact, 56% of consumers believe businesses need to have a deeper…

How to Make Accurate Data A Priority for Your Marketing Team

For years, marketers have heard that they need to be data-driven, data-informed, and data savvy. What once was a much-needed battle cry has turned into a stale phrase, as marketers have had to pivot towards a new path to purchase while data insights have gotten more complex and nuanced. Using data to market to customers…

Make Empathy A Part of Your Brand Marketing Strategy

When speaking to another person who may not understand what you’re saying, do you resort to speaking louder or becoming more animated? Has that actually ever helped someone understand you better? If you’re shaking your head no, I empathize with you. That is to say, I totally get it. When someone misses the point of…

Rethinking customer connections at Connect ‘18

At its core, the Connect conference is all about authentic human connection. This event is an open forum where world-class speakers deliver strategies that focus on creating authentic relationships. Attendees gain extensive knowledge on customer success, marketing technology, and entrepreneurial innovations over two days of engaging sessions. In June, hundreds of professionals gathered in Denver…

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Here’s What Effective Personalization Across the Buyer’s Journey Looks Like

How many of us can say we interact with our customers, with personalized communication, throughout the entire customer journey? As the Director of Lifecycle Marketing at FullContact, I can tell you firsthand — creating a one-to-one relationship with a customer or prospect has moved beyond the occasional birthday email. Using first-party data isn’t enough to…

Move to Modern Marketing with a People-Based Approach

Marketing the Old Way Prior to the internet and the era of mass connectivity, advertising was a broadcast game: messages were delivered through wide channels and consumed by an audience of passive participants. The advent of digital media quickly changed this landscape. Rather than deploy ads to large, generic groups, digital advertising enabled marketers to…