There is a dark secret in the world of identity resolution that most data platforms don’t like to talk about. It’s one of those things that has just enough truth in it to be legitimate, but only technically. The reality is, there is no such thing as a purely deterministic match when it comes to identity resolution.
The best technology products solve a very complex technical problem behind the scenes, but present the solution in a very simple experience that anyone can understand.
According to recent stats, 90% of major CPG brands recently lost market share. Over half of these legacy brands also experienced revenue declines. These losses come at the hands of more nimble, ‘digital native’ brands that are exploiting unmet product niches, direct-to-customer business models and more customer-centric marketing playbooks that include social insights.
Grace Boyle, FullContact’s Director of Customer Success talks through how easy it was to implement FullContact Insights for Zendesk with her team and the impact it has already had on personalizing every interaction with their customers.
Matt Elliott, Senior Engineer at FullContact, spills his secrets as to why and how he built an integration between FullContact and Zendesk.
At FullContact, we believe that sharing your professional address book with your teammates should be simple and effective. FullContact for Teams does just that. By using FullContact for Teams, you have a powerful tool right at your fingertips. You have the opportunity to leverage your contacts while collaborating with your colleagues. It’s a win-win! And,…
In a recent webinar, FullContact’s Rick Porter and featured guest Joe Stanhope, VP & Principal Analyst with Forrester Research, shared how smart marketers are tapping into the wellspring of data using identity resolution. Identity resolution is a data management process through which disparate customer data sets and fragments are unified into complete identities, creating a full profile of each customer. This allows seamless communication with your customers across various channels.
If you continue to generalize millennials, you’ll never get their attention. Learn how to market to millennials.
How you can use contact data to get more granular with customer relationships for better targeting, marketing campaigns, and customer experience.
When I was in college studying marketing, the textbooks tried to teach me that marketing is more about understanding people and less about understanding technology and data. That’s still true. If your marketing stack is highly sophisticated and your messages aren’t reaching people emotionally, you won’t see an ROI on your technology investments. That being…