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If you’re considering a leap into account-based marketing (ABM), you’ll probably have a few questions. It’s a big investment and your first questions should be: How do I know if ABM is right for my business? ABM is a buzzy marketing strategy in the B2B world, and you may be tempted to jump right in…
Automation opening you up to the human side of sales sounds counterintuitive, doesn’t it? Wouldn’t automation dehumanize the entire process? If you’re automating everything, yes. But if you’re using it strategically, absolutely not. If anything, it allows you to connect with more prospects and customers on a more personal level. How so? Glad you asked….
Gain insights into the information that helps you foster relationships with customers and prospects. You can use enriched social data to provide engagement in a meaningful way so your customers feel connected, valued, and understood. HubSpot’s marketing automation platform makes the sales and marketing process more human by easily creating targeted workflows across your entire…
Marketplace Provides Access to Enrich API for Hundreds of Thousands of Developers
Your CRM holds the key to managing prospect and customer information for closing more deals and accelerating the sales cycle. When you enrich your customer data with intelligence from FullContact, you gain a complete view of your customer that makes segmentation, personalization, and prioritization even more effective. That’s why FullContact and Agile CRM have partnered—…
Businesses seek to derive richer insights from data in order to make better, smarter, data-driven decisions: it is this demand for depth of knowledge that has fueled reliance on big data. Social media is a type of big data that can spur fresh thinking about potential customers and prospects, especially when integrated with primary market research.
The new FullContact integration to PieSync allows customers to easily connect contact data to CRM and other enterprise applications, supplying fast, efficient updates and enrichment.
When people engage with your content, they want tips and expertise. They want a reason to trust you first. Once that trust is built, then you can share more promotional content as they move through the buyer journey.
You might have heard this phrase before: “It’s not what you said that upset me, but the way you said it.” If not, congratulations—you’ve done a far better job of not annoying your friends and family than I have. Companies need to avoid this accusation at all costs. You might have offered a perfect step-by-step…
Tune in to our webinar on Jan 25th where we’ll dive deeper into how you can create content that is personalized, engaging, speaks to your audience and we will provide you with amazing resources you won’t want to create content without.