How to Stop Being Addicted to Email

Pretty much everyone can relate: email overload is public enemy #1. A new study recently discovered that the average employee spends around 4 hours per day processing their email messages. Our inbox addiction has gotten so dire that the Washington Post created a calculator that estimates how much of your life you could waste on…

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Your Business is NOT Customer-Centric. Here’s Why.

Ask any C-level executive whether or not his company follows a customer-centric approach/strategy/playbook. Overwhelmingly, the response will be yes. But a deeper dive into the messaging they provide customers throughout the funnel will show you that this isn’t really the case. The disconnect between what is perceived internally as customer-centric and the reality of your…

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Move to Modern Marketing with a People-Based Approach

Marketing the Old Way Prior to the internet and the era of mass connectivity, advertising was a broadcast game: messages were delivered through wide channels and consumed by an audience of passive participants. The advent of digital media quickly changed this landscape. Rather than deploy ads to large, generic groups, digital advertising enabled marketers to…

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Finding New Office Space for a “Growth” Company

Like many “growth” companies, finding the right office space was a challenge for us. A good office can add significant benefits for an organization and its employees. A bad office can become an obstacle to productivity and culture. In many respects, a company is a reflection of the space it occupies.  Yet traditional commercial real…

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5 Items for Your Marketing and PR Crisis Plan

A crisis without a plan is more like a wildfire that feels impossible to control. A marketing and PR crisis plan ensures that you have a hose if the fire comes your way—your crisis team is set, you’ve laid out communication strategies, and you’re ready to execute on the rest, including monitoring for further damage…

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