AUDIENCE INSIGHTS

Gain insights into the people who matter most to you

It’s not enough to build an audience. You have to know them.

Know your current and future audience using identity resolution from FullContact.

Whether you leverage a CRM, marketing automation solution, or any customer data warehouse, your insight is only as good as the data that fuels it. Take advantage of open, high-quality, secure data that sheds insight into your ideal customer.

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Increase lifetime value

Increase lifetime value across your funnel and portfolio with richer, more complete data and analysis that reveals the meaning behind customer behaviors and social engagement.

Design effective campaigns

Add hundreds of unique data points and characteristics to each existing customer record to effectively, design and activate high performing campaigns.

Optimize advertising

Optimize ad spend through more informed look-a-like targeting, including competitive brand engagement and behavioral tendencies signals.

Design personalized content

Deliver highly personalized email, direct mail, website content, and text messages using lifestyle, behavioral, and interest insights.

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With identity resolution-based audience insights, you can ensure:

  • Segmentation
  • Data-driven personas
  • Influencer campaigns
  • Account-based marketing
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