‘Connect Conference’ Posts from FullContact

Rethinking customer connections at Connect ‘18

At its core, the Connect conference is all about authentic human connection. This event is an open forum where world-class speakers deliver strategies that focus on creating authentic relationships. Attendees gain extensive knowledge on customer success, marketing technology, and entrepreneurial innovations over two days of engaging sessions. In June, hundreds of professionals gathered in Denver…

Top 10 Reasons to Attend Connect ‘18

It can be difficult deciding which conferences will provide the most benefit for you and your company, so I put together a list of reasons you should absolutely attend Connect ‘18. Advance Your Business 1. Work ON your business instead of IN your business. We all get too close to our roles in the day…

Connect ‘18: Shining A Spotlight On Denver

One of the most exciting aspects of Connect ‘18 is our location. In addition to our great speaker lineup, we’re hosting marketing and data professionals in one of the most inspiring tech hubs in the country.  The tech scene in Denver is growing quickly and companies of all sizes are taking advantage of the city’s…

New rules of engagement: How AI is humanizing B2B marketing

Originally published for Onbrand magazine on April 10, 2018 Thanks to the rise of AI and the failings of data management, the new face of marketing technology is both more and less human. For years, marketers have been talking about data, collecting it and preparing for the coming revolution. But something new has happened on…

Once More With Feeling: Emotional Marketing

For marketers, learning to inject emotion into messaging and customer experience can help give customers and prospects a positive relationship with your brand. This can be extremely important to ensure the lifetime value of your customer and eventually, turn them into advocates for your business. When you consider that 70% of the buying experiences are…

The Psychology of Choice

Understanding why we do what we do and buy what we buy Jeanette McMurtry is an internationally renowned marketing expert and one of the amazing speakers at our upcoming customer intelligence conference, Connect ’18. Here’s a preview of her session on the psychology behind creating great customer experiences.   Chances are you’re wasting 90% of…

Big Data Brings Big Opportunity: B2B Marketers & the Data Asset

Complex data, multiple touchpoints, and siloed systems put a wall between understanding your customer data and meaningful engagement. 96 percent of marketers struggling with data collection pointed to building a comprehensive single view of a customer as their biggest challenge. Companies with numerous platforms, used by different departments across the organization, are trying desperately to give…

Big Data Brings Big Opportunity: B2B Marketers & the Data Asset

Complex data, multiple touchpoints, and siloed systems put a wall between understanding your customer data and meaningful engagement. 96 percent of marketers struggling with data collection pointed to building a comprehensive single view of a customer as their biggest challenge. Companies with numerous platforms, used by different departments across the organization, are trying desperately to give…