‘Marketing & Sales’ Posts from FullContact

5 Items for Your Marketing and PR Crisis Plan

A crisis without a plan is more like a wildfire that feels impossible to control. A marketing and PR crisis plan ensures that you have a hose if the fire comes your way—your crisis team is set, you’ve laid out communication strategies, and you’re ready to execute on the rest, including monitoring for further damage…

In the Age of the Customer, Nothing Matters More Than Relationships

Many marketers today are rapidly adjusting their strategies to keep up with customer expectations and relying on technology to help facilitate better customer experiences. In 2020, customer experience will overtake price and product as the most critical brand differentiator. To compete, businesses will have to do more than build, market, and sell to audiences. They…

6 Signs You’re Ready to Implement Identity-Based Marketing

Most businesses in 2018 have an idea of who their target audience is, but how well do they know each customer? The more you know about your customers, the easier it is to create authentic, personal experiences for them. According to Forrester’s research on personalization, “For most organizations, sourcing a single tool won’t immediately bring…

Want to increase your marketing ROI? Increase your return on identity first.

Why the Future of Business Involves Creating Complete Customer Data to Build Better Relationships The business of marketing involves building relationships. No matter how large your CRM, or customer database, the activities of reaching, engaging, and driving audiences to action now involve creating one-to-one relationships at scale. Whether you work in B2B or B2C, your…

Who Moved My Customer? – Embracing Multichannel Marketing

It seems like every day there is a new platform or device your consumers use to interact with your brand, creating more complexity in how you message to them. Your customers use social, email, and mobile multiple times throughout the day. And while they move from device to device, platform to platform, your brand could…

Customer Intelligence for a Cause: Identifying Influencers with Identity Resolution

Concord Direct Gives Clients Maximum ROI with Strategic Peer-to-Peer Campaign Concord Direct, a direct response agency, works with many nonprofits using marketing techniques (direct mail, social, emailing, and paid advertising) to achieve engagement and fundraising. However, it’s rare for nonprofits to see their initiatives and campaigns result in a flurry of donations overnight. With limited…

New rules of engagement: How AI is humanizing B2B marketing

Originally published for Onbrand magazine on April 10, 2018 Thanks to the rise of AI and the failings of data management, the new face of marketing technology is both more and less human. For years, marketers have been talking about data, collecting it and preparing for the coming revolution. But something new has happened on…

Once More With Feeling: Emotional Marketing

For marketers, learning to inject emotion into messaging and customer experience can help give customers and prospects a positive relationship with your brand. This can be extremely important to ensure the lifetime value of your customer and eventually, turn them into advocates for your business. When you consider that 70% of the buying experiences are…