‘Marketing & Sales’ Posts from FullContact

Social Insights add color to customers

How Legacy Brands Can Use Social Insights to Combat Declining Market Share

According to recent stats, 90% of major CPG brands recently lost market share. Over half of these legacy brands also experienced revenue declines. These losses come at the hands of more nimble, ‘digital native’ brands that are exploiting unmet product niches, direct-to-customer business models and more customer-centric marketing playbooks that include social insights.

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Micro-Influencers

Micro-influencers drive ~7x the engagement of the average macro-influencer. How do you identify the micro-influencers among your followers?

Driving Explosive Growth from Your Email Program

Today, over 205 billion emails are sent by over 2.5 billion users. To better understand the email space, it’s important to understand the past, how far we’ve come and how the channel and medium has grown. Ray Tomlinson sent the first email back in 1971. And since then email has grown… a lot. Over the…

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[Webinar Recap] Identity Resolution: The Power to Fully Connect with Customers

In a recent webinar, FullContact’s Rick Porter and featured guest Joe Stanhope, VP & Principal Analyst with Forrester Research, shared how smart marketers are tapping into the wellspring of data using identity resolution. Identity resolution is a data management process through which disparate customer data sets and fragments are unified into complete identities, creating a full profile of each customer. This allows seamless communication with your customers across various channels.

GDPR - EU General Data Protection Regulation

GDPR: What’s Beyond All The (Interested) Noise?

There’s much noise about the upcoming GDPR and how it’s a game changer. Yet, the lack of preparation by the companies some say is “mind blowing”. The penalties and fines did not seem to trigger action: What’s (really) happening?