‘Marketing & Sales’ Posts from FullContact

Interview: Build a clearer picture of your customers in minutes

FullContact is a fully-connected contact management platform for professionals and enterprises who need to master their contacts and provides a 360 degree insights into the people who matter most to them. FullContact’s cross-platform suite of Apps and APIs enhance contacts with insights, while keeping them organized, synchronized, up to date, and safe. Kevin William David…

Segmented Campaigns: The Key to Higher Email Revenue

Campaigner and FullContact provide the critical 1-2 punch that increases acquisition and retention by verifying email deliverability, enriching the contact’s data profile and by segmenting your email list so that you can deliver the right messages to the right people at the right time.

Identifying Competitive Desperation

Identifying Competitive Desperation

It’s no surprise sales reps get initially frustrated when they discover a competitor is being dishonest. Top performing reps (and companies) understand though that this sort of behavior is often a sign that the war (not just the battle) may already be over.

How to Make Your Sales Team Love You

Implementing a lead management system that automatically qualifies, routes, and assigns leads to your sales team will adequately fill their pipeline and make them love you. Learn the proper steps to take today!

Social Insights add color to customers

How Legacy Brands Can Use Social Insights to Combat Declining Market Share

According to recent stats, 90% of major CPG brands recently lost market share. Over half of these legacy brands also experienced revenue declines. These losses come at the hands of more nimble, ‘digital native’ brands that are exploiting unmet product niches, direct-to-customer business models and more customer-centric marketing playbooks that include social insights.

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Micro-influencers drive ~7x the engagement of the average macro-influencer. How do you identify the micro-influencers among your followers?

Driving Explosive Growth from Your Email Program

Today, over 205 billion emails are sent by over 2.5 billion users. To better understand the email space, it’s important to understand the past, how far we’ve come and how the channel and medium has grown. Ray Tomlinson sent the first email back in 1971. And since then email has grown… a lot. Over the…