According to recent stats, 90% of major CPG brands recently lost market share. Over half of these legacy brands also experienced revenue declines. These losses come at the hands of more nimble, ‘digital native’ brands that are exploiting unmet product niches, direct-to-customer business models and more customer-centric marketing playbooks that include social insights.
Micro-influencers drive ~7x the engagement of the average macro-influencer. How do you identify the micro-influencers among your followers?
Today, over 205 billion emails are sent by over 2.5 billion users. To better understand the email space, it’s important to understand the past, how far we’ve come and how the channel and medium has grown. Ray Tomlinson sent the first email back in 1971. And since then email has grown… a lot. Over the…
In a recent webinar, FullContact’s Rick Porter and featured guest Joe Stanhope, VP & Principal Analyst with Forrester Research, shared how smart marketers are tapping into the wellspring of data using identity resolution. Identity resolution is a data management process through which disparate customer data sets and fragments are unified into complete identities, creating a full profile of each customer. This allows seamless communication with your customers across various channels.
There’s much noise about the upcoming GDPR and how it’s a game changer. Yet, the lack of preparation by the companies some say is “mind blowing”. The penalties and fines did not seem to trigger action: What’s (really) happening?
If you continue to generalize millennials, you’ll never get their attention. Learn how to market to millennials.
To ensure your business relationships stay strong, you should reach out regularly – even in ways that don’t contribute to your bottom line. Here are a few good ways to reach out.
Learn about the lessons we’ve learned growing our sales organization, and how you can avoid the mistakes we made when growing your business.
By utilizing the power of contact management within your marketing automation, social media or CRM software, you can collect extremely in-depth customer insights and put those insights to work to improve your marketing campaigns.
You can now use Zapier to integrate FullContact’s complete person and company profile enrichment with your favorite business apps. Read on to learn more.