Contact Us

See the future of customer intelligence at Connect ‘18.

Learn More

‘Marketing & Sales’ Posts from FullContact

New rules of engagement: How AI is humanizing B2B marketing

Originally published for Onbrand magazine on April 10, 2018 Thanks to the rise of AI and the failings of data management, the new face of marketing technology is both more and less human. For years, marketers have been talking about data, collecting it and preparing for the coming revolution. But something new has happened on…

Once More With Feeling: Emotional Marketing

For marketers, learning to inject emotion into messaging and customer experience can help give customers and prospects a positive relationship with your brand. This can be extremely important to ensure the lifetime value of your customer and eventually, turn them into advocates for your business. When you consider that 70% of the buying experiences are…

Know the Person Behind the Lead and Watch Your Sales Soar

“The one who understands people better is the one who wins.” –Simon Sinek In the digital age of the consumer, people want more from the brands selling to them–they want you to know who they are, including their role, interests, and needs. Prospects expect you to understand them first. This makes engaging and converting leads…

The Psychology of Choice

Understanding why we do what we do and buy what we buy Jeanette McMurtry is an internationally renowned marketing expert and one of the amazing speakers at our upcoming customer intelligence conference, Connect ’18. Here’s a preview of her session on the psychology behind creating great customer experiences.   Chances are you’re wasting 90% of…

Big Data Brings Big Opportunity: B2B Marketers & the Data Asset

Complex data, multiple touchpoints, and siloed systems put a wall between understanding your customer data and meaningful engagement. 96 percent of marketers struggling with data collection pointed to building a comprehensive single view of a customer as their biggest challenge. Companies with numerous platforms, used by different departments across the organization, are trying desperately to give…

Strike Sales Gold Prospecting with Identity Resolution

The business of marketing and sales tech is booming. Technologist and blogger Scott Brinker released the 2017 edition of the marketing technology landscape (Martech 5000), which reported that the number of available marketing solutions grew to a total of 5,381 (from 4,891 unique companies). The organizational technology stack continues to balloon. By one estimate alone,…

How to Reduce Risk and Fraud With Identity Resolution

It’s a digital world, meaning it’s a digital economy. As more consumers shop online, more purchases are completed using forms and codes and, of course, digital identity. Unfortunately, companies today face the tough challenge of verifying the person behind the purchase, avoiding fraudulent transactions, and protecting against bots, hackers, and cyber-criminals. Fraud is a costly…

Drive Engagement and Profits By Understanding Audiences as Real Humans

The digital revolution has given businesses the ability to capture, collect, and analyze an unprecedented amount of customer data.  Perhaps that’s why, by some measures, the world generates approximately 2.5 quintillion bytes a day. Organizations can create massive amounts of data for marketing, sales, and customer support. But how do you find the person in…

SalesWings Takes Lead Enrichment to New Heights with FullContact

SalesWings, a high-tech solution provider based out of Lausanne, Switzerland, maintains a relentless obsession with the sales process. That’s why the company was formed–to help businesses increase sales and create more customers. “We put your hottest leads at the top of the list,” says Philip Schweizer, Co-founder, CEO, and Head of Product. “We recognized that…

If You Don’t Think You Have a Customer Experience Problem, Think Again

Creating a customer journey used to mean mapping your messaging across channels to move customers further down the funnel. But in the Age of the Customer, it’s not enough to provide the same touches across channels hoping that customers will figure out how your business can benefit them. Customers expect experiences like personalization and customized…