Leading the MarTech Industry’s Transformation by Creating Transparent Relationships Between People and Brands
DENVER, Colorado, August 19, 2020—FullContact’s Founder and CEO, Bart Lorang, announced today that he has appointed current FullContact President Chris Harrison to succeed him as Chief Executive Officer. Additionally, Harrison has been appointed to the Board of Directors. Lorang founded FullContact, the industry leader in Identity Resolution as a service, in 2010, and has held the position of CEO since the company’s inception. He will continue to serve on the Board, where he will be joined by Harrison.
Product Innovation: Championing Resolve and Consumer Privacy
Harrison has been leading FullContact’s operations since January of 2019. Prior to that time, he was advising the company’s leaders and personally working with Mr. Lorang to craft the future strategy of the company. He has been the driving force behind the company’s newly-released products, including Resolve, which enables a suite of privacy and marketing solutions designed around consumer privacy. Well-known as a Marketing Technology veteran, Harrison is part of a new wave of leaders committed to rebuilding the foundations of MarTech and AdTech to balance the interests of real people with the commercial interests of brands.
Founder Bart Lorang on the Next Phase of Growth
“I am incredibly excited about the future of FullContact with Chris at the helm. He’s an Identity Resolution expert with a great vision for the industry. Not only is he an accomplished executive in MarTech with unmatched expertise in Identity Resolution and its use cases, Chris is also a voracious learner, a terrific leader, and a fantastic human being. He has also been a true partner and friend of mine since he joined the organization. It’s an honor to have him as our next CEO as we enter our next phase of growth,” says Mr. Lorang.
Two Decades Scaling Enterprise Marketing Systems
Harrison brings over 20 years of experience designing and building marketing systems, he has amassed invaluable knowledge on marketing technology and data solutions. Throughout the past two decades, Harrison has been instrumental in the creation of solutions enabling Fortune 1000 companies to attract new customers and maintain brand loyalty.
