boodleAI, an intelligent, easy, and personalized peer–to–peer fundraising platform, uses identity resolution and audience insights from FullContact to help clients tap their networks to raise money for their favorite missions.
Summary
boodleAI works on peer-to-peer fundraising, and they came to us with a problem we think travels well beyond their category.
Most people running a fundraiser have no idea who in their own contacts might actually care about the cause. So they ask the handful of people closest to them and stop. boodleAI set out to fix that by bringing clarity to a fundraiser’s email contacts and networks, surfacing the people likely to share an affinity for the cause and automating the prospecting and messaging around it.
In this short conversation they describe what it was like to work with us: the constraints a startup actually operates under, budget and timeline included, and what the implementation took.
What We Cover
- The problem is knowing who to ask. Before the platform, fundraisers were reaching the same immediate circle every time. Affinity data surfaced people further out in their networks who had a plausible reason to care.
- The effect was confidence, not just conversion. Their users became more willing to reach out at all, because they were no longer guessing about who might be interested.
- It had to fit a startup’s constraints. Not enough time, not enough money. We worked inside both, which is the part they lead with.
- Implementation was straightforward, and they single out our developer documentation as clear and useful.
